yankee candle 3 wick
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.87avg listing price — sweet spot $15–$100
Price range
Good$7.94–$25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,835.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$17K$17K/yr · 41K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
178
Top-5 brand share
75%
Open market
20%
- Yankee Candle40%
- Chesapeake Bay Candle13%
- Bath & Body Works12%
- YMing5%
- Inspireyes5%
- AOOVOO5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chesapeake Bay Candle Scented Candle Peace + Tranquility (cashmere jasmine) 3-Wick Coffee Table Jar
Chesapeake Bay Candle$11.694.5★45,591 rev
Bath & Body Works Sun-Drenched Linen 3-Wick Candle - Scented Candle for At-Home Use - Long-Lasting Room-Filling Fragrance - High Fragrance Oil Concentration - Soy Wax Blend
Bath & Body Works$22.384.6★447 rev
Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift
Yankee Candle$14.404.5★637 rev
YMing 3-Wick Candle Gift Set 3 Pack 14 oz Each Scented Candles for Home White Tea & Sage Vanilla & Amber Cashmere Cedar
YMing$22.004.5★3,568 rev
Inspireyes Scented Candles Set with Crystal 3 Wick Candle 19 oz Soy Wax Aromatherapy Meditation Candles Large Manifestation Candle with Large Energy Stones Birthday Gifts for Women
Inspireyes$20.364.3★476 rev
Newest
by launch date
Colonial Candle Spring Meadows Scented Jar Candle Easter Collection 3 Wick 14 oz - Up to 60 Hours Burn Easter Candle Made in the USA
Colonial Candle$11.4293 rev
Yankee Candle x Reeses Book Club A Fresh Chapter Spring Scented Candle Bright Pomelo Scent Blooming Rose Scent 14.5oz 3-Wick Candle Jar with up to 40 Hours Burn Time Giftable
Yankee Candle$25.56119 rev
AOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men
AOOVOO$16.53220 rev
AOOVOO Crystal Energy Candles Set for Women - 4 Pack 26 oz Soy Wax Candles for Home Scented 200 Hour Long Lasting Candle Laughter Red Crystal/Love Rose Quartz/Joy Citrine/Passion Red Quartz
AOOVOO$25.09154 rev
Yankee Candle 3-Wick Candle Jar Lilac Blossoms Scented Candle 14.5 oz Plant Wax Blend Up to 40 Hours Burn Time Gift
Yankee Candle$14.40637 rev
Trending
90-day click momentumAOOVOO Mahogany Teakwood Candles for Men - 3 Wick 12oz Large Scented Candle Long Lasting Soy Candles for Home Scented Strong Fragranced Masculine Black Candle Gift for Father Day Women & Men
AOOVOO$16.534.2★
Vanilla Bean Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend
Dianne's Custom Candles$14.804.5★
Threlaco 1 Pack 10 Inch Wood Dough Bowl Candles Home Rustic Dough Bowl Soy Candle 3 Wick Scented Candles Gifts for Men Women Farmhouse Table Centerpiece Home Decor for Christmas(Jasmine Gardenia)
Threlaco$24.614.1★
WoodWick Caf Sweets Trilogy Holiday Candle Gifts for Women and Men 9.7 oz Medium Hourglass Trilogy Candle with Crackling Wick
WoodWick$16.264.6★
Colonial Candle Spring Meadows Scented Jar Candle Easter Collection 3 Wick 14 oz - Up to 60 Hours Burn Easter Candle Made in the USA
Colonial Candle$11.424.2★
Demand
Weekly Amazon search volume, last 27 weeks — -47.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Great candles”
“Good quality”
“Good deal”
“Great Gift”
“its lasted well over a month”
“works as stated”
“it fits perfectly”
“Lovely purple color, crystals, sparkles”
“good hot or cold”
What buyers complain about
“Unpleasant smell”
“for the price was not worth it”
“Bad quality control”
“Not that strong”
“Burns even”
“Looks are deceiving”
“broke after about 25% usage”
“The crystals are tiny”
“Kinda hard to light with light any wicks”
“Looks like its been used”