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51

yadom

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 60Growth 16Conversion 62Competition 50Returns 100Price range 86Avg price 89Brand share 10Review moat 40Quality gap 42

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Great$20.56

avg listing price — sweet spot $15–$100

Price range

Great$7.86–$69.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$513K

$513K/yr · 462K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,478.09

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

19

Top-5 brand share

96%

Open market

3%

  • HONG THAI59%
  • POY-SIAN31%
  • DDPremium3%
  • CTU2%
  • ifamawlea2%
  • DSJUGGLING1%
  • Open — no brand owns it (3 brands, 3%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$21K8%$41K12%$62K16%$82K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr, Aug · busiest ÷ quietest = 1.8×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Sinus Relief18%

“Helps clear sinuses”

Smell15%

“Smells good and so refreshing”

Quality-Overall11%

“Excellent product”

Breathability6%

“I can breathe again”

Efficiency6%

“Its a quick acting”

Advertised Vs Actual Product5%

“This product's description was accurate”

Strength2%

“It's powerful”

Value For Money2%

“Price is good”

Ease Of Use2%

“Easy to use”

Flavor2%

“great flavor”

What buyers complain about

Smell15%

“More of a chemical smell”

Value For Money12%

“Way overpriced”

Strength9%

“These sticks are weak”

Functionality-Overall8%

“ineffective”

Sinus Relief6%

“Sinus problem”

Advertised Vs Actual Product5%

“False advertising”

Durability4%

“Does not work worthless only last 2 seconds”

Quality-Overall3%

“Not the best”

Side Effects2%

“gave me pneumonia”

Allergies2%

“allergens from your nasal cavities”

Top return reasons

Smell32%
Size-Overall18%
Waist Fit9%
Color9%
Strength6%
Functionality-Overall6%
Contamination3%
Shape/Style3%
Product Condition3%
Material Quality3%