worry stone
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Review moat
Good854.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Market size
Good$315K$315K/yr · 879K searches
Price range
Good$6.93–$23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
94%
Open market
3%
- Roowest52%
- KLT21%
- Nuenen10%
- Fekuar6%
- DUQGUHO5%
- BUNMO3%
- Open — no brand owns it (1 brand, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Roowest 4 Pcs Thumb Worry Stone for Anxiety Natural Crystal Healing Stone Chakras Amethyst Tiger Eye Quartz Pocket Hug Gift for Office Stress Meditation(Chromashift Oval)
Roowest$14.384.6★491 rev
Fidget Toys Adults Sensory Stone: 6 Pack Textured Worry Stone for Autism Kids Calming Down - Fidget Stress Toys for Stress Relief - Small Students Prizes Fidget Toys
KLT$9.284.7★1,620 rev
Fidget Toys Sensory Stone for Kids: 6 Pack Textured Soft Worry Stone for Autism Kids Calming - Fidget Stress Toys for Students Stress Relief - Small Prizes Fidget Toys
KLT$8.614.6★1,329 rev
Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation
Fekuar$11.254.6★1,177 rev
Nuenen 72 Pcs Natural Heart Shaped Healing Crystal Stone Bulk 0.8 Inch Polished Crystal Chakra Worry Gemstones Love Reiki Palm Pocket Carved Mini Decor for Witchcraft Meditation Valentines Gift Women
Nuenen$23.744.5★528 rev
Newest
by launch date
BUNMO Fidget Toys - Fidget Stones Sensory Toys 6pk Pastel | Silicone Worry Stones for Kids Ages 3+ | Portable Textured Quiet Sensory Stones for Hands-On Play
BUNMO$6.9321 rev
DUQGUHO Worry Stones for Anxiety Meditation Reiki Relax Thumb Worry Stones Crystals and Healing Stones Bulk 12PCS Stress Relief Gifts for Women
DUQGUHO$16.15387 rev
Fidget Toys Adults Sensory Stone: 8 Pack Texture Worry Stone for Kids Calming - Sensory Autism Toys for Stress Relief - Quiet Small Fidgets for Classroom Prizes
KLT$10.80601 rev
Fidget Toys Adults Sensory Stone: 6 Pack Textured Worry Stone for Autism Kids Calming Down - Fidget Stress Toys for Stress Relief - Small Students Prizes Fidget Toys
KLT$9.281,620 rev
Fidget Toys Sensory Stone for Kids: 6 Pack Textured Soft Worry Stone for Autism Kids Calming - Fidget Stress Toys for Students Stress Relief - Small Prizes Fidget Toys
KLT$8.611,329 rev
Trending
90-day click momentumBUNMO Fidget Toys - Fidget Stones Sensory Toys 6pk Pastel | Silicone Worry Stones for Kids Ages 3+ | Portable Textured Quiet Sensory Stones for Hands-On Play
BUNMO$6.934.5★
Roowest 4 Pcs Thumb Worry Stone for Anxiety Natural Crystal Healing Stone Chakras Amethyst Tiger Eye Quartz Pocket Hug Gift for Office Stress Meditation(Chromashift Oval)
Roowest$14.384.6★
Fekuar Natural Moonstone Crystal Thumb Worry Stone Hand Carved Healing Crystal Teardrop Pocket Worry Stones for Anxiety Stress Relief Meditation
Fekuar$11.254.6★
DUQGUHO Worry Stones for Anxiety Meditation Reiki Relax Thumb Worry Stones Crystals and Healing Stones Bulk 12PCS Stress Relief Gifts for Women
DUQGUHO$16.154.5★
Fidget Toys Sensory Stone for Kids: 6 Pack Textured Soft Worry Stone for Autism Kids Calming - Fidget Stress Toys for Students Stress Relief - Small Prizes Fidget Toys
KLT$8.614.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality product for the whole family to use”
“Exactly what I wanted”
“Bright colors”
“They are durable”
“Great size”
“Cool toy”
“Worth it”
“We like because they do not make any noise”
“Awesome gift ideas”
“Great for when you need some distraction or your hands just want to be moving”
What buyers complain about
“Sizing & Description not accurate”
“The colors on this one were more muted”
“These have a really gross texture that is almost naturally sticky”
“So many broken”
“So misleading listing information”
“Cheap”
“Not true stone they are resin shaped hearts”
“not all are smooth”
“He fidgeted and scratched at his skin all the time, and I thought these would be helpful for him”
“Cheap”