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62

wormwood

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 63Growth 18Conversion 69Competition 70Returns 100Price range 77Avg price 82Brand share 86Review moat 47Quality gap 40

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great$17.85

avg listing price — sweet spot $15–$100

Price range

Great$9.00–$35.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$573K

$573K/yr · 508K searches

Review moat

Okay1,763.74

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 falling

Sellers

571

Top-5 brand share

49%

Open market

44%

  • VINATURA14%
  • VivoNu11%
  • Lukaree9%
  • Frontier Co-op8%
  • Clean Nutraceuticals8%
  • Nature's Answer7%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$17K6%$34K9%$52K12%$69K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
35K25KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 3.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product”

Taste-Overall10%

“Great smooth taste”

Regulates Digestion9%

“Great digestion”

Efficiency6%

“Effective for me”

Advertised Vs Actual Product6%

“As Advertised”

Value For Money4%

“Good value for the money”

Ease Of Use4%

“Easy to Use”

Ingredients-Overall4%

“Quality ingredients”

Acid Regulator/Stomach Ache Relief3%

“Helped with my stomach issue”

Side Effects3%

“No side effects”

What buyers complain about

Functionality-Overall15%

“No results”

Taste-Overall9%

“The taste is off putting”

Side Effects6%

“Possible Side Effects”

Bitter4%

“Incredibly bitter”

Ingredients-Overall4%

“Not strong enough or weak ingredients”

Dosage3%

“Maybe it was just stronger per dose”

Regulates Digestion3%

“My digestion doesnt always know what to do with that”

Acid Regulator/Stomach Ache Relief3%

“My stomach hurt”

Value For Money3%

“Waste of money”

Allergies3%

“Allergic reactiom”

Top return reasons

Functionality-Overall27%
Leak-Proof10%
Quality-Overall7%
Advertised Vs Actual Product5%
Joint Pain5%
Ingredients-Overall5%
Stain Resistance5%
Bitter5%
Dosage5%
Residue5%