women wipes for personal care
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Market size
Great$951K$951K/yr · 585K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.94–$23.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,362.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
77
Top-5 brand share
100%
Open market
0%
- Summer's Eve81%
- Charmin19%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.944.8★6,409 rev
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Resealable Pack 32 Wipes Pack of 4
Summer's Eve$14.274.8★8,288 rev
Charmin Flushable Wipes 160 Total Wipes (4 Packs of 40)
Charmin$8.024.4★32,969 rev
Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.944.8★6,409 rev
Charmin Flushable Wipes 480 Total Wipes (12 Packs of 40)
Charmin$23.984.4★32,969 rev
Newest
by launch date
Summers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count
Summer's Eve$4.0667 rev
Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)
Charmin$15.4832,969 rev
Summers Eve Ultimate Odor Protection Daily Feminine Wipes Gentle pH-Balanced Formula with Boric Acid Cleanses & Removes Vaginal Odor Resealable Pack 32 Body Wipes
Summer's Eve$4.718,543 rev
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.946,409 rev
Summers Eve Amber Nights Feminine Wipes with Gentle pH-Balanced Formula Designed to Remove Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.946,409 rev
Trending
90-day click momentumSummers Eve Amber Nights Daily Refreshing Feminine Wipes Removes Odor pH Balanced 32 count
Summer's Eve$4.064.6★
Summers Eve Simply Sensitive Daily Gentle Feminine Wipes Removes Odor pH Balanced 32 count
Summer's Eve$3.374.7★
Charmin Flushable Wipes 320 Total Wipes (8 Packs of 40)
Charmin$15.484.4★
Summers Eve Feminine Wipes Fragrance Free Vaginal Wipes with Gentle pH-Balanced Micellar Water Formula Feminine Care to Help Remove Vaginal Odor Gynecologist Tested 32 Wipes 4 Pack
Summer's Eve$12.824.7★
Summers Eve Simply Sensitive Feminine Wipes Gentle pH-Balanced Micellar Water Based Formula Helps Control Vaginal Odor Individually Wrapped Wipes 12 Count
Summer's Eve$1.944.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Excellent product”
“useful for quick clean”
“keeps you fresh”
“Great Wipes”
“Extremely soft”
“as advertised”
“Excellent value for money”
“Easy to use”
“Effective”
What buyers complain about
“Wipes are small”
“Horrible by wipes”
“Not easy to use at all”
“They thick”
“Very scented”
“super wet”
“Not a good value”
“cheap”
“Fell apart just coming out of container”
“material is fragile so you need to layer 2 wipes”