witchcraft supplies
Worth a lookShows a sweet-spot price point ($25.09 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Incredible$25.09avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$7.01–$129.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$343K$343K/yr · 1.4M searches
Review moat
Okay1,608.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
32 falling
Sellers
45
Top-5 brand share
63%
Open market
33%
- Wyspell18%
- SHYSHINY16%
- TigeJoy12%
- LAVEVE10%
- New Age Imports, Inc.6%
- YOROXRG4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TigeJoy Witchcraft Supplies Witch Stuff Spell Kit 60PCS Wiccan Tools Include Herb Crystal Candle Amethyst Altar Bowl Witch Bell Witch Gift Wiccan Starter Kit Altar Supplies Pagan Decor
TigeJoy$26.404.7★2,477 rev
Witchcraft Supplies Kit for Spells 56 PCS Witch Box Include Dried Herb Crystal Candles Amethyst Cluster Parchment Wiccan Supplies and Tools Beginner Witchcraft Kit Witch Stuff for Pagan Rituals
LAVEVE$21.044.7★2,071 rev
Wyspell Large Witchcraft Kit 77 PCS - Witch Altar Spell Set - Wiccan Supplies & Tools - Witchy Gifts for Beginners: Spell Candles Dried Herbs Crystals Stones Cloth Pendulum Bowl & Spoon
Wyspell$37.724.7★5,152 rev
SHYSHINY Witchcraft Supplies Kit 150Pack Wiccan Supplies and Tools Witchy Gifts for Beginners Dried Herbs Crystals Candles Green Witch Altar Starter Spell
SHYSHINY$58.114.7★1,231 rev
Wyspell Witchcraft Supplies Kit - 54PCS - Witch Kit for Altar: Spell Candles Dried Herbs Healing Crystals in Jars - Wiccan Supplies & Tools - Witchy Gifts for Beginners
Wyspell$25.434.7★5,152 rev
Newest
by launch date
FLgengmh 90 PACK Witchcraft Kit for Beginners Wiccan Supplies and Tools with Crystals Candles Witch Altar Spell Set for Rituals Energy Cleansing Dried Flowers for Crafts Witchy Gifts Box for Women
FLgengmh$42.8828 rev
FLgengmh Witchcraft Kit for Spells Wiccan Supplies and Tools for Witch Altar Rituals Energy Cleansing Dried Flowers and Herbs with Incense Crystals Candles Witchy Gifts Box for Women
FLgengmh$28.2424 rev
Witchcraft Kit with 30 Herbs Complete Wiccan Starter Set with Spell GuideBook Feather Pen Parchment Paper & Spoon | All-in-One Ritual Supplies for Spells Altar & Spiritual Witchy Gifts
FlyweightZ$29.4841 rev
zyrnathar Witchcraft Kit 67pcs Witchcraft Supplies Include Spell Candles Dried Herb Crystal Parchment Witchy Gifts for Women Wiccan Supplies and Tools for Beginners. (AA)
zyrnathar$28.0221 rev
30 Pcs Witchcraft Herbs for Spell Jars Premium Dried Flowers Apothecary Kit for Wiccan Supplies Rituals & Manifestation Beginner Witch Stuff (10g/Bag)
YJXIN$19.843 rev
Trending
90-day click momentumFLgengmh 90 PACK Witchcraft Kit for Beginners Wiccan Supplies and Tools with Crystals Candles Witch Altar Spell Set for Rituals Energy Cleansing Dried Flowers for Crafts Witchy Gifts Box for Women
FLgengmh$42.884.5★
FLgengmh Witchcraft Kit for Spells Wiccan Supplies and Tools for Witch Altar Rituals Energy Cleansing Dried Flowers and Herbs with Incense Crystals Candles Witchy Gifts Box for Women
FLgengmh$28.244.2★
Yncotte 99.9% Copper Dowsing Rods - 2-Pack Divining Rods with Bag - Copper Bars Ghost Hunting Equipment & Witchcraft Divination Tools Spirits Detect Gold Water Upgrade Set
Yncotte$14.554.6★
30 Pcs Witchcraft Herbs for Spell Jars Premium Dried Flowers Apothecary Kit for Wiccan Supplies Rituals & Manifestation Beginner Witch Stuff (10g/Bag)
YJXIN$19.843.5★
Jeasona Womens Witch Socks Witchy Gifts for Women Halloween gifts for Women Mom Teenage Girl
Jeasona$12.794.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good variety”
“Great Value”
“As Described”
“Great Gift”
“perfect size”
“They smell fresh”
“Easy to use”
“Colors are vibrant”
“Clever design”
“These are bright colors”
What buyers complain about
“Bottles are small”
“Poor quality”
“Hideous colors”
“unfortunately they held NO FRAGRANCE WHATSOEVER”
“Not as pictured”
“The cup didnt even fit in the wood right”
“I can't use it”
“Metal of spoon, unknown material”
“Very good burning just the only things that are a little bit of a problem is if it gets hit with a little bit of air it smokes a lot”
“The flavor profile is different”