witch hazel for hemorrhoids
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Price range
Good$4.38–$34.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$92K$92K/yr · 48K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Review moat
Bad10,680.92avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
570
Top-5 brand share
90%
Open market
5%
- TUCKS55%
- T.N. Dickinson's18%
- Amazon Basics7%
- REVIVOL-XR5%
- Ebanel4%
- Preparation H4%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$7.624.8★61,758 rev
Tucks Multi-Care Relief Kit 40 Count Witch Hazel Pads & 0.5 oz. Lidocaine Cream - Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$9.614.8★2,067 rev
Tucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)
TUCKS$8.134.5★1,062 rev
T.N. Dickinsons Witch Hazel Alcohol Free Moisturizing Astringent | 100% Natural Witch Hazel | Calms Nourishes Hydrates Skin | for Face & Body | 16 Fl Oz
T.N. Dickinson's$5.964.8★8,205 rev
T.N. Dickinsons Medicated Cooling Pads with Witch Hazel and Aloe | Hemorrhoid Treatment Postpartum Care Feminine & Rectal Relief | 100 Rounds
T.N. Dickinson's$10.214.6★1,342 rev
Newest
by launch dateTucks Triple Relief Hemorrhoidal Cream Maximum Strength Pain Relief from Burning Itching and Discomfort with Witch Hazel Treatment Brand Used by Hospitals 0.9oz. (26g)
TUCKS$8.131,062 rev
Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
Ebanel$29.476,446 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
T.N. Dickinsons Witch Hazel Alcohol Free Moisturizing Astringent | 100% Natural Witch Hazel | Calms Nourishes Hydrates Skin | for Face & Body | 16 Fl Oz
T.N. Dickinson's$5.968,205 rev
Amazon Basics Witch Hazel USP Astringent for Oily Skin Relief from Irritation and Redness Unscented 16 Fluid Ounces (Previously Solimo)
Amazon Basics$4.389,213 rev
Trending
90-day click momentum
Preparation H Hemorrhoid Flushable Wipes with Witch Hazel for Skin Irritation Relief - 48 Count (Pack of 4)
Preparation H$22.274.6★
Tucks Multi-Care Relief Kit 40 Count Witch Hazel Pads & 0.5 oz. Lidocaine Cream - Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$9.614.8★
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.054.4★
TUCKS Medicated Cooling Pads 100 Count Hemorrhoid Pads with Witch Hazel Cleanses Sensitive Areas Protects from Irritation Hemorrhoid Treatment Medicated Pads Used by Hospitals
TUCKS$7.624.8★
T.N. Dickinsons Medicated Cooling Pads with Witch Hazel and Aloe | Hemorrhoid Treatment Postpartum Care Feminine & Rectal Relief | 100 Rounds
T.N. Dickinson's$10.214.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Works inmidiatly”
“Great deal”
“As Advertised”
“It doesnt smell bad”
“Easy to use”
“Clean and Refreshed”
“Very soothing”
“comfortable to use”
“there's no irritation”
What buyers complain about
“Unpleasant smell”
“Not effective”
“Not worth the price”
“this time its a little bigger”
“No alcohol in this product”
“Allergic reaction”
“it was so painful to do anything”
“Leaks”
“Cheap made”
“Does not work as advertised”