wiping lotion
Worth a lookShows searches that convert (26.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible26.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$30.32avg listing price — sweet spot $15–$100
Price range
Great$7.98–$71.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$725K$725K/yr · 89K searches
Review moat
Good925.25avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
57
Top-5 brand share
100%
Open market
0%
- Balneol75%
- Globe18%
- Island Topicals5%
- REVIVOL-XR2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BALNEOL Cleansing Lotion Cleans Soothes & Moisturizes Relieves Anal & Vaginal Irritation & Itching Non-Greasy Safe for Pregnancy Post-Partum Diarrhea & Hemorrhoids 3oz Pack of 1
Balneol$13.594.7★1,771 rev
Globe Hygienic Cleansing Lotion for Men and Women Discomfort Pain & Itch Relief for Sensitive Areas Cooling Non-Irritating & Non-Drying Gentle Personal Care Cleanser Travel Must Have 3 oz Bottle
Globe$7.984.6★152 rev
Balneol Hygienic Cleansing Lotion 3 oz. (Pack of 3)
Balneol$36.284.8★1,285 rev
Balneol Cleansing Lotion Cleans Soothes & Moisturizes Relieves Anal & Vaginal Irritation & Itching Non-Greasy Safe for Pregnancy Post-Partum Diarrhea & Hemorrhoids 1oz Pack of 3
Balneol$37.944.7★46 rev
Globe (3 Pack Hygienic Cleansing Lotion for Men and Women -Discomfort Pain & Itch Relief for Sensitive Areas Cooling Non-Irritating Gentle Personal Care Cleanser Convenient for Travel 3oz Bottle
Globe$22.634.6★95 rev
Newest
by launch dateGlobe Hygienic Cleansing Lotion for Men and Women Discomfort Pain & Itch Relief for Sensitive Areas Cooling Non-Irritating & Non-Drying Gentle Personal Care Cleanser Travel Must Have 3 oz Bottle
Globe$7.98152 rev
Globe (3 Pack Hygienic Cleansing Lotion for Men and Women -Discomfort Pain & Itch Relief for Sensitive Areas Cooling Non-Irritating Gentle Personal Care Cleanser Convenient for Travel 3oz Bottle
Globe$22.6395 rev
Balneol Cleansing Lotion Cleans Soothes & Moisturizes Relieves Anal & Vaginal Irritation & Itching Non-Greasy Safe for Pregnancy Post-Partum Diarrhea & Hemorrhoids 1oz Pack of 3
Balneol$37.9446 rev
REVIVOL-XR Hygienic Cleansing Lotion Gentle Relief + Soothing Aloe & Witch Haze for Discomfort of Down-There Sensitive Areas Makes 300+ Wet Wipes from Toilet
REVIVOL-XR$15.86237 rev
Island Topicals Wiping Lotion | Experience Clean | The Cleaner Way to use Toilet Paper | 8 Fl Oz Bottle (Unscented)
Island Topicals$12.88905 rev
Trending
90-day click momentum
Balneol Hygienic Cleansing Lotion 3 oz (Pack of 2)
Balneol$25.904.7★
Balneol Hygienic Cleansing Lotion 3.0 Oz (Pack of 4)
Balneol$47.454.6★
Globe Hygienic Cleansing Lotion for Men and Women Discomfort Pain & Itch Relief for Sensitive Areas Cooling Non-Irritating & Non-Drying Gentle Personal Care Cleanser Travel Must Have 3 oz Bottle
Globe$7.984.6★
Balneol Cleansing Lotion Cleans Soothes & Moisturizes Relieves Anal & Vaginal Irritation & Itching Non-Greasy Safe for Pregnancy Post-Partum Diarrhea & Hemorrhoids 1oz Pack of 3
Balneol$37.944.7★
Globe (3 Pack Hygienic Cleansing Lotion for Men and Women -Discomfort Pain & Itch Relief for Sensitive Areas Cooling Non-Irritating Gentle Personal Care Cleanser Convenient for Travel 3oz Bottle
Globe$22.634.6★
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Just as good as the name brand”
“reasonable price”
“Cleanliness”
“Plus, cleanliness has been so much easier to obtain”
“It is the most soothing, non irritating stuff I have ever found to relieve itching and inflammation”
“Moisturizes and refreshes”
“It is a miracle for itchiness”
“The size is good too”
“Exactly what we wanted”
“gentle on skin”
What buyers complain about
“Not the same product it was”
“it came out watery”
“I found it very harsh on my skin”
“Really messy”
“You have to squeeze really hard to get it out”
“I was very disappointed with the quality of this product”
“It is very drying and irritating”
“Horrible, product consistency is running and is not the normal lotion form”
“Waste money”
“the opening in the screw-on flip cap is really, really tiny”