wintergreen essential oil
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Review moat
Great194.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.32avg listing price — sweet spot $15–$100
Price range
Great$4.40–$48.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$142K$142K/yr · 75K searches
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
24
Top-5 brand share
64%
Open market
28%
- Majestic Pure16%
- GreenHealth14%
- Wuvezrub14%
- Handcraft Blends12%
- Nirvana Nurture9%
- Essential Delights8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Wintergreen Essential Oil Wintergreen Oil 4 Fl Oz
Majestic Pure$9.054.6★322 rev
Wuvezrub Wintergreen Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Wintergreen / 1 Fl Oz
Wuvezrub$5.964.7★54 rev
Handcraft Blends Wintergreen Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$8.764.6★62 rev
GreenHealth Wintergreen Essential Oil 100% Pure & Natural 4 fl oz (118 ml) Steam Distilled Undiluted Essential Oil Amber Glass Bottle with Child-Resistant Cap for Diffusers & DIY Use
GreenHealth$10.334.6★334 rev
Nirvana Nurture Wintergreen Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care
Nirvana Nurture$11.774.9★15 rev
Newest
by launch date
wusiyork Wintergreen Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Wintergreen
wusiyork$4.405 rev
Handcraft Blends Wintergreen Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$8.7662 rev
100% Pure Wintergreen Oil - 3.40 Fl Oz Wintergreen Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$12.2739 rev
Wuvezrub Wintergreen Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Wintergreen / 1 Fl Oz
Wuvezrub$5.9654 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Wintergreen Essential Oil Wintergreen Oil 4 Fl Oz
Majestic Pure$9.05322 rev
Trending
90-day click momentumNirvana Nurture Wintergreen Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care
Nirvana Nurture$11.774.9★
Wuvezrub Wintergreen Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Wintergreen / 1 Fl Oz
Wuvezrub$5.964.7★
Wintergreen Essential Oil by Essential Delights - Premium Grade 100% Undiluted Essential Oil | for Aromatherapy Soaps Lotions & Candles | Vegan & Cruelty Free (4 Fl Oz)
Essential Delights$10.054.6★
16 fl oz - Wintergreen Essential Oil (100% Pure & Uncut) Aluminum Bottle - GreenHealth
GreenHealth$41.164.7★
Wintergreen Essential Oil - 16 fl oz (473 ml) Amber Glass Bottle w/Child Resistant Cap - 100% Pure Essential Oil - GreenHealth
GreenHealth$41.424.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“A nice clean scent”
“Excellent variety”
“Greay value for the money”
“Product is as advertised”
“effective at softening hardened gaskets and o rings”
“Its fairly strong”
“This oil is also great rubbed on sore muscles”
“Worked well in CP Soap, slight acceleration and needed a little extra attention laid to blending”
“This stuff mixed 1 part wintergreen oil 3 parts isopropyl rubbing alcohol worked great”
“a deep sense of calm”
What buyers complain about
“this smells artificial”
“no strength to it”
“But Caps Are Impossible To Remove”
“Bottle leaking”
“Oil”
“Can not open the bottle”
“Stains red”
“The bottle is pretty big”
“Stains red”
“➖ So-So = Not great”