Skip to content

wilde protein chips chicken and waffles

Skip it32/100

a concentrated shelf (top 5 take 93% of clicks) — wilde protein chips chicken and waffles doesn't clear our bar today.

Market/yr

$23K

Growth (1y)

+50.6%

Products

7

Brands

6

was 7 a year ago

Sellers

74

Price range

$6.12–$34.42

Returns

0.0%

Rating

4.2★

32/100

Skip it

Scored 32/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
50
×0.30
Competition
0
×0.20
Quality gap
70
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 70 weeks — +50.6% year over year.
46K23KSpike '25Prime Day '25Spike '26Mar '25May '25Aug '25Oct '25Jan '26Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug · busiest ÷ quietest = 100.2×

Competition

65%Wilde Chips
  • Wilde Chips65%
  • WILDE SNACKS20%
  • MFEESYOB5%
  • GROVE4%
  • Wilde Brands4%
  • KD Chocolates3%

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 6 brands and 74 sellers compete here.

Brands

6 falling

was 7 a year ago

Sellers

74

Top 5 brand share

97%

Product shelf

All 7 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Delicious chips”

Flavor18%

“Fantastic flavor”

Nutritional Content17%

“Great Nutritional Value”

Crispiness6%

“They are crisp”

Health Benefits-Overall5%

“Always a good choice for snacks”

Value For Money2%

“Definitely worth the price”

Quality-Overall2%

“We are so grateful that there are manufacturers making quality food for people with health issues”

Salt Content1%

“They have just the right amount of flavor and salt”

Advertised Vs Actual Product1%

“Been advertising for y'all”

Sweetness1%

“At first taste, it really tastes like sweet chicken and waffles”

What buyers complain about

Taste-Overall29%

“AWFUL TASTE”

Flavor7%

“Chicken flavored chips”

Value For Money7%

“WAY OVERPRICED”

Texture/Consistency-Overall6%

“Gross”

Moist/Dry4%

“Leaves a dry”

Nutritional Content3%

“High in fats also”

Salt Content3%

“It was not salty”

Size-Overall2%

“Tiny”

Spiciness2%

“The buffalo flavor is quite spicy”

Sweetness2%

“A little too sweet for me”

Top return reasons

  • Taste-Overall42%
  • Ingredients-Overall8%
  • Size-Overall8%
  • Smell8%
  • Flavor6%
  • Contamination4%
  • Value For Money4%
  • Advertised Vs Actual Product4%
  • Moist/Dry4%
  • Spiciness4%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.72 median price · 2.2% median returns across 14,813 tracked niches.