white petroleum jelly
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$3.43–$42.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad10,490.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$73K$73K/yr · 75K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
136
Top-5 brand share
77%
Open market
16%
- Dynarex26%
- Amazon Basics20%
- Kendall16%
- Vaseline8%
- MED PRIDE8%
- Vive Care7%
- Open — no brand owns it (6 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Petroleum Jelly White Petrolatum Skin Protectant Moisturizer for Chapped Lips and Irritated Skin Unscented 3.75 oz 1-Pack (Previously Solimo)
Amazon Basics$3.434.7★10,953 rev
Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 1 oz. Tubes 6 Pack of Petroleum Jelly Tubes
Dynarex$7.984.7★316 rev
Vaseline Pure Ultra White Petroleum Jelly Kendall 3-Pack 3.25 oz. Each
Kendall$8.544.8★3,969 rev
ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing
Vive Care$9.024.7★49 rev
Dynarex 45 White Petroleum Flip Top Tube Each 4 Ounce 1 Count
Dynarex$4.974.6★645 rev
Newest
by launch date
Vaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
Vaseline$8.15259 rev
ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing
Vive Care$9.0249 rev
Vaseline Petroleum Jelly Original 3 Count Provides Dry Skin Relief And Protects Minor Cuts Dermatologist Recommended And Locks In Moisture 13oz
Vaseline$13.7920,158 rev
White Petroleum Jelly for Baby and Adults - 4 oz of Petrolatum Ointment Skin Protectant - Good for Dry and Cracked Skin and Minor Scrapes Cuts and Burns
TenderGentle$9.1341 rev
American Natural 100% Pure Ultra White Petroleum Jelly (12 Oz) - Travel Size Petrolatum Skin Protectant for Minor Cuts Burns Eczema & Diaper Rash Multi-Use Organic Moisturizer for All skin type
American Natural Blend$10.0038 rev
Trending
90-day click momentumVaseline Original Healing Jelly 100% White Petrolatum Skin Protectant 1 ct for Mess-Free Moisturizing On-the-Go with 3x Purified Purity-Guaranteed Formula 6.8 OZ
Vaseline$8.154.6★
ViveCare White Petroleum Jelly (15 oz) - 100% Pure White Petrolatum Skin Protectant Ointment Hypoallergenic Fragrance-Free Moisturizer for Dry Sensitive Skin Body Lips Cuts Burns & Wound Healing
Vive Care$9.024.7★
Dynarex White Petrolatum Petroleum Jelly for Dry Damaged or Cracked Skin Soothing White Petroleum Jelly for Minor Skin Irritations 4 oz. Tubes 1 Box of 6 Petroleum Jelly Tubes
Dynarex$14.094.6★
White Petroleum Jelly for Baby and Adults - 4 oz of Petrolatum Ointment Skin Protectant - Good for Dry and Cracked Skin and Minor Scrapes Cuts and Burns
TenderGentle$9.134.7★
Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar
Aquaphor$16.804.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 52.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super hydrating”
“Always reliable quality”
“Fairly priced”
“Really helps with dry skin”
“Super soft”
“As advertised”
“Application is easy”
“Effective”
“The size is nice”
“Helps with irritation”
What buyers complain about
“Smaller than expected”
“They were so dry”
“Rash”
“is not as thick as it”
“Too greasy”
“Very expensive,”
“A bit hard to squeeze”
“Slightly less quality than name brand”
“It doesnt have a strong scent at all”
“Sticky even”