whey vanilla protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$31.43avg listing price — sweet spot $15–$100
Price range
Incredible$20.55–$38.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 94K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,696.56avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
576
Top-5 brand share
100%
Open market
0%
- Premier Protein62%
- Quest30%
- Orgain4%
- Muscle Milk2%
- Optimum Nutrition2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)
Premier Protein$25.724.6★28,846 rev
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)
Premier Protein$36.664.6★28,846 rev
Quest Nutrition Vanilla Milkshake Protein Powder 24g of Protein 1g of Sugar Low Carb Gluten Free 1.6 Pound 23 Servings
Quest$32.064.6★9,503 rev
Quest Nutrition Vanilla Milkshake Protein Powder 24g of Protein 1g of Sugar Low Carb Gluten Free 3 Pound 43 Servings
Quest$37.344.6★9,503 rev
Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.034.6★1,061 rev
Newest
by launch datePremier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.031,061 rev
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)
Premier Protein$36.6628,846 rev
Muscle Milk Genuine Protein Powder Vanilla Crme 1.93 Pounds 12 Servings 32g Protein 2g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$20.554,956 rev
Quest Nutrition Vanilla Milkshake Protein Powder 24g of Protein 1g of Sugar Low Carb Gluten Free 1.6 Pound 23 Servings
Quest$32.069,503 rev
Quest Nutrition Vanilla Milkshake Protein Powder 24g of Protein 1g of Sugar Low Carb Gluten Free 3 Pound 43 Servings
Quest$37.349,503 rev
Trending
90-day click momentum
Quest Nutrition Chocolate Milkshake Protein Powder 22g Protein 1g Sugar Low Carb Gluten Free 3 Pound 43 Servings
Quest$38.624.6★
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)
Premier Protein$36.664.6★
Quest Nutrition Vanilla Milkshake Protein Powder 24g of Protein 1g of Sugar Low Carb Gluten Free 1.6 Pound 23 Servings
Quest$32.064.6★
Muscle Milk Genuine Protein Powder Vanilla Crme 1.93 Pounds 12 Servings 32g Protein 2g Sugar Calcium Vitamins A C & D NSF Certified for Sport Energizing Snack Packaging May Vary
Muscle Milk$20.554.6★
Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.034.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Excellent source of protein”
“Great vanilla flavor”
“Excellent product”
“Dissolves easily”
“Great deal”
“Great vegan protein”
“blends very well in my bottle”
“Not too sweet when using half water half milk which is what I wanted”
“Just what I needed”
What buyers complain about
“Not super tasty”
“Overly sweet”
“The protein to calories ratio is too high”
“Flavor is most unpleasant”
“its expensive”
“awful texture”
“Artificial sweeteners”
“Doesnt dissolve well”
“Inaccurate advertising of product”
“Mixing issues”