whey protein 10 lbs
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Good$102.76avg listing price — sweet spot $15–$100
Growth
Good+35.0%90-day search growth — must beat 0% to launch
Price range
Okay$44.24–$167.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$132K$132K/yr · 76K searches
Review moat
Bad7,462.1avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
544
Top-5 brand share
83%
Open market
12%
- Optimum Nutrition42%
- BSN20%
- Animal11%
- COLOSSAL LABS6%
- Ascent5%
- RIVAL NUTRITION4%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Optimum Nutrition Gold Standard 100% Whey Protein Powder Extreme Milk Chocolate 10 Pound (Packaging May Vary)
Optimum Nutrition$122.144.7★29,541 rev
BSN SYNTHA-6 Whey Protein Powder with Micellar Casein Chocolate Milk Protein Isolate Powder Chocolate Milkshake 97 Servings (Package May Vary)
BSN$103.904.6★10,029 rev
Animal Whey Isolate Protein Powder - Loaded for Pre & Post Workout Muscle Builder and Recovery with Digestive Enzymes for Men & Women - 25g Protein Great Taste Low Sugar - Chocolate 10 lbs
Animal$127.704.5★1,270 rev
Optimum Nutrition Gold Standard 100% Whey Protein Powder Vanilla Ice Cream 9.98 lb 146 Servings
Optimum Nutrition$124.434.7★47,750 rev
BSN SYNTHA-6 Whey Protein Powder Micellar Casein Milk Protein Isolate Powder Vanilla Ice Cream 97 Servings (Package May Vary)
BSN$103.924.7★9,624 rev
Newest
by launch date
RIVAL NUTRITION Clean Rival Whey True Vanilla Protein Powder I Whey Isolate Primary Source I 10.02 Lb 142 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery
RIVAL NUTRITION$142.6872 rev
RIVAL NUTRITION Clean Gainer I High Protein Lean Gainer Powdered Drink Mix I 30g Protein Per Serving (10lb Chocolate Peanut Butter)
RIVAL NUTRITION$64.7222 rev
COLOSSAL LABS Muscle Whey Protein Flavored Protein Powder 25 000mg Amino Acids/Serving Cold Filtered(Packaging May Vary) (12 Pound (Bucket) Cookies & Cream)
COLOSSAL LABS$135.2896 rev
Rule 1 Proteins R1 Whey Blend - Vanilla Ice Cream 24g Fast-Acting Whey Protein Concentrates Isolates and Hydrolysates Per Serving with Naturally Occurring EAAs and BCAAs 10lbs (RZ0608)
Rule 1 Proteins$120.751,153 rev
Ascent 100% Whey Protein Powder - Post Workout Whey Protein Isolate Zero Artificial Flavors & Sweeteners Gluten Free 5.5g BCAA 2.6g Leucine Essential Amino Acids Chocolate Peanut Butter 2 lb
Ascent$44.241,602 rev
Trending
90-day click momentumRIVAL NUTRITION Clean Gainer I High Protein Lean Gainer Powdered Drink Mix I 30g Protein Per Serving (10lb Chocolate Peanut Butter)
RIVAL NUTRITION$64.724.4★
Optimum Nutrition Gold Standard 100% Whey Protein Vanilla Ice Cream - 10 lbs
Optimum Nutrition$167.514.3★
Ascent 100% Whey Protein Powder - Post Workout Whey Protein Isolate Zero Artificial Flavors & Sweeteners Gluten Free 5.5g BCAA 2.6g Leucine Essential Amino Acids Chocolate Peanut Butter 2 lb
Ascent$44.244.7★
RIVAL NUTRITION Clean Rival Whey True Vanilla Protein Powder I Whey Isolate Primary Source I 10.02 Lb 142 Servings I No Artificial Flavors or Colors I 25g Protein Per Scoop | Muscle Recovery
RIVAL NUTRITION$142.684.5★
BSN SYNTHA-6 Whey Protein Powder Micellar Casein Milk Protein Isolate Powder Vanilla Ice Cream 97 Servings (Package May Vary)
BSN$103.924.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great protein powder”
“Amazing Taste”
“Good flavor”
“Good quality and arrived safely on time”
“Good deal”
“Dissolves easily”
“It mixes smoothly”
“Good clean ingredients”
“Does the job”
“In all, I like it, which is good considering I have 10 lbs”
What buyers complain about
“Something is different in the taste”
“Too expensive”
“The flavor is very artificial”
“Not a healthy product”
“ingredient list is unreal”
“The texture is not good”
“does not dissolve well in water”
“This is highly misleading”
“less sweet than competitors”
“doesnt include artificial flavors or sweeteners”