weight loss protein powder for women
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$29.27avg listing price — sweet spot $15–$100
Price range
Great$11.23–$52.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Market size
Okay$193K$193K/yr · 103K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad21,133.1avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
581
Top-5 brand share
95%
Open market
2%
- Premier Protein77%
- SlimFast7%
- TERRA ELMNT4%
- Optimum Nutrition4%
- Orgain3%
- Fit & Lean3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar 100% Whey Protein Keto Friendly No Soy Gluten Free 23.3 oz (17 Servings)
Premier Protein$25.724.6★28,846 rev
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)
Premier Protein$36.664.6★28,846 rev
Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.034.6★1,061 rev
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.234.6★9,117 rev
Super Collagen Powder for Women Weight Loss + Beauty w. Probiotics Hyaluronic Acid ACV KSM-66 Biotin - Premium Multi Collagen Peptides Protein Supplement Colageno for Women (Unflavored)
TERRA ELMNT$28.794.3★964 rev
Newest
by launch datePremier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.031,061 rev
Ancient Nutrition Grass Fed Whey Protein + Fat Loss Blend Vanilla Cinnamon 23g Protein Promotes Fat Loss and Boost Metabolism Organic Regenerative A2/A2 Milk Protein 18 Servings
Ancient Nutrition$52.11251 rev
Premier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)
Premier Protein$36.6628,846 rev
Super Collagen Powder for Women Weight Loss + Beauty w. Probiotics Hyaluronic Acid ACV KSM-66 Biotin - Premium Multi Collagen Peptides Protein Supplement Colageno for Women (Unflavored)
TERRA ELMNT$28.79964 rev
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.239,117 rev
Trending
90-day click momentumPremier Protein Powder Vanilla Milkshake 30g Protein 1g Sugar Gluten Free No Soy 40.2 oz (29 Servings)
Premier Protein$36.664.6★
Premier Protein Powder Plus Fiber Vanilla 25g Protein 7g Fiber to Support Gut Health No Added Sugar (17 Servings)
Premier Protein$27.034.6★
Premier Protein Powder Chocolate Milkshake 30g Protein No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 24.5 oz (17 Servings)
Premier Protein$23.664.6★
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.224.5★
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.234.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.Peak months: Feb, May, Jun · busiest ÷ quietest = 4.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“Great Protein Powder”
“great flavor options”
“Reliable product”
“Good value for money”
“Powder mixes well”
“blends smoothly”
“Great vegan protein”
“Its not overly sweet”
“easy to use”
What buyers complain about
“Tastes chalky”
“The sweetness is so UNBEARABLE”
“doesnt even have lots of protein”
“Price high”
“Flavor is most unpleasant”
“Does not dissolve well”
“Texture is grainy”
“Artificial sweeteners”
“To small”
“Not good feature”