weight gain shakes
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$4.6M$4.6M/yr · 1.5M searches
Avg price
Incredible$36.85avg listing price — sweet spot $15–$100
Price range
Great$12.97–$60.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,260avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
126
Top-5 brand share
100%
Open market
0%
- Ensure49%
- BOOST48%
- Abbott1%
- Naturade1%
- Dymatize1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ensure Plus Vanilla Nutrition Shake With Fiber | Meal Replacement Shake | Ready to Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack
Ensure$52.294.7★8,358 rev
BOOST Very High Calorie Nutritional Drink Helps Weight Gain & Maintenance - 530 Calories - 26 Vitamins & Minerals - 22 g Protein - Calorie-Dense Nutritional Drink - Chocolate - 8 fl oz (Pack of 24)
BOOST$58.224.5★3,516 rev
Ensure Plus Strawberry Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack
Ensure$40.974.7★6,719 rev
Boost Very High Calorie Very Vanilla Nutritional Drink 22g Protein 530 Nutrient Rich Calories 8 Fl Oz (Pack of 24)
BOOST$56.964.6★7,758 rev
BOOST Very High Calorie Nutritional Drink Supports Weight Gain & Maintenance 22 g Protein Creamy Strawberry 8 fl oz (Pack of 24)
BOOST$56.454.6★3,890 rev
Newest
by launch date
BOOST Very High Calorie Nutritional Drink Helps Weight Gain & Maintenance -530 Calories -26 Vitamins & Minerals - 22 g Protein - Variety Pack - Vanilla Chocolate & Strawberry - 8 fl oz (Pack of 24)
BOOST$60.09722 rev
BOOST Plus Nutritional Drink Rich Chocolate 8 fl oz (Pack of 24)
BOOST$40.981,371 rev
BOOST Plus Nutritional Drink Very Vanilla 8 fl oz (Pack of 24)
BOOST$42.21655 rev
Ensure Max Protein Nutrition Shakes Variety Pack With 30g of Protein 1g of Sugar Nutrients to Support Immune System Health High Protein Shake 11 fl oz Pack of 8 Liquid
Ensure$19.873,195 rev
BOOST Very High Calorie Nutritional Drink Helps Weight Gain & Maintenance - 530 Calories - 26 Vitamins & Minerals - 22 g Protein - Calorie-Dense Nutritional Drink - Chocolate - 8 fl oz (Pack of 24)
BOOST$58.223,516 rev
Trending
90-day click momentum
Ensure Plus Vanilla Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 6 Pack
Ensure$15.734.8★
BOOST Plus Nutritional Drink Very Vanilla 8 fl oz (Pack of 24)
BOOST$42.214.7★
BOOST Very High Calorie Nutritional Drink Supports Weight Gain & Maintenance 22 g Protein Creamy Strawberry 8 fl oz (Pack of 24)
BOOST$56.454.6★
Ensure Max Protein Shake | French Vanilla | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$27.284.6★
Ensure Plus Butter Pecan Nutrition Shake | Meal Replacement Shake | Ready To Drink | 16g Protein and 27 Vitamins and Minerals | 8 fl oz - 24 Pack
Ensure$50.584.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 5.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty drink”
“Good nutrition”
“Good vanilla flavor”
“have zero complaints”
“Best value”
“Help maintain my weight”
“As described”
“It helps you gain weight”
“Energy boost”
“Easy peezy”
What buyers complain about
“Awful tasting”
“Its expensive”
“The flavor is not good”
“It was thick chunky”
“Very high calories”
“The bottles leak”
“It's almost impossible to to open the box”
“Too sweet”
“It was extremely HEAVY”
“make me sick”