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51

weed candle

Worth a look

Shows a sweet-spot price point ($36.12 avg), but soft demand (-19.4% this quarter) keeps it on the watch list.

Market size 20Growth 15Conversion 65Competition 51Returns 89Price range 83Avg price 95Brand share 23Review moat 64Quality gap 86

Avg price

Incredible$36.12

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$6.09–$66.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good944.25

avg incumbent reviews — the moat a new listing must climb

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad$81K

$81K/yr · 39K searches

Growth

Bad-19.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

42

Top-5 brand share

91%

Open market

7%

  • MALIN+GOETZ58%
  • Cannabolish11%
  • S&M Candle Factory10%
  • Smoke Odor Exterminator9%
  • Lulu Candles4%
  • CEDAR CRATE MARKET2%
  • Open — no brand owns it (4 brands, 7%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Unique & pleasing scent”

Brightness/Shine/Glow5%

“Very cool candle”

Quality-Overall4%

“Good quality candle”

Durability2%

“Long lasting & great quality”

Size-Overall2%

“The bottle is a generous size so it should last awhile”

Locally Manufactured2%

“made in USA”

Advertised Vs Actual Product1%

“Does what its advertised to do”

Gifting Purpose1%

“Great gift”

Value For Money1%

“so it was a great deal”

Strength1%

“Way to strong”

What buyers complain about

Smell42%

“Does not smell”

Value For Money14%

“Its a little on the expensive side”

Size-Overall5%

“however the bottle is quite large”

Functionality-Overall5%

“Doesnt work”

Quality-Overall4%

“Trash”

Defective Material/Parts2%

“Product showed up broken”

Paint Quality2%

“Candle created an awful black smoke that painted whole room”

Color2%

“makes my walls black”

Advertised Vs Actual Product2%

“False advertisement at its finest”

Color Fading/Discoloration1%

“Glass discolored”

Top return reasons

Smell75%
Size-Overall5%
Advertised Vs Actual Product5%
Value For Money3%
Functionality-Overall2%
Defective Material/Parts2%
Quality-Overall2%
Product Condition1%
Leak-Proof1%
Ease Of Cleaning1%