voltaren roll on
Worth a lookShows a $12.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$12.2M$12.2M/yr · 3.4M searches
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Price range
Great$11.10–$31.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,574avg incumbent reviews — the moat a new listing must climb
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
53
Top-5 brand share
100%
Open market
0%
- Voltaren86%
- Amazon Basic Care11%
- HealthCareAisle3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★11,315 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2
Voltaren$31.104.6★61,493 rev
Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g
Voltaren$22.184.6★15,924 rev
Amazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★6,920 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - NEW Easy Open Cap - 100 g Tube And 20 g Travel Size Tube
Voltaren$20.444.5★21,551 rev
Newest
by launch dateAmazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.776,920 rev
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.1518,353 rev
VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce
Voltaren$18.161,462 rev
Voltaren Arthritis Pain Relief Gel Diclofenac Sodium 1% (NSAID) Clinically Proven Powerful Pain Reliever with Easy Open Flip Top Cap No Prescription Needed 150 g
Voltaren$22.1815,924 rev
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2
Voltaren$31.1061,493 rev
Trending
90-day click momentumAmazon Basic Care Diclofenac Sodium Topical Gel 1% (NSAID) Arthritis Pain Reliever for Hand Wrist Elbow Foot Ankle and Knee Pain Relief 5.29 oz (150 grams) (Packaging may vary)
Amazon Basic Care$12.774.6★
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac No Prescription Needed - 50 g Tube
Voltaren$11.104.5★
VOLTAREN Topical 1% Arthritis Gel 3.52 Ounce
Voltaren$18.164.6★
HealthCareAisle Diclofenac Gel 1% Arthritis Pain Relief - 100 g tube - Original Prescription Strength (NSAID)
HealthCareAisle$11.154.6★
Voltaren Arthritis Pain Gel for Powerful Topical Arthritis Pain Relief with Diclofenac - New Easy Open Cap - 100 g x 2
Voltaren$31.104.6★
Demand
Weekly Amazon search volume, last 44 weeks — +9.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps joint pain”
“Works perfectly”
“Affordable Price”
“Excellent Product”
“Exactly as advertised”
“Very light scent and no unpleasant”
“Easy to use”
“Great for muscle pain”
“it feels cool when applied”
“Anti-inflammatory cream”
What buyers complain about
“No pain relief for me”
“Didn't work for me”
“Crazy expensive”
“This didn't really help with the arthritis in my knee”
“Terrible smell”
“the tube is too big”
“Too much side effects”
“False advertising”
“The NSAID is not for me”
“Can't anything be easy”