vivi cap insulin pen protection
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+131.6%90-day search growth — must beat 0% to launch
Avg price
Great$86.73avg listing price — sweet spot $15–$100
Review moat
Good520.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.80–$180.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$31K$31K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
7
Top-5 brand share
100%
Open market
0%
- VIVI CAP84%
- GADIEMKENSD7%
- HESOCOZY3%
- STRAWBERRY & CO3%
- DIYDECAL2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VIVI Cap Insulin Pen Temperature Protection Case 2 Pack | TSA Approved Insulin Cooler Protector Travel Case | 24/7 Heat & Cold Shield Fits All Insulin & GLP-1 Pens (Ozempic Saxenda Novo Humalog)
VIVI CAP$179.594.3★652 rev
![VIVI Cap Smart Insulin Pen Cooler Travel Case [NEW] Digital Injection Tracking with Timer & App Alerts. No Ice or Refrigeration Needed TSA Approved Universal Fit for All Insulin Pens and Ozempic](https://m.media-amazon.com/images/I/51kZfd2vYjL.jpg)
VIVI Cap Smart Insulin Pen Cooler Travel Case [NEW] Digital Injection Tracking with Timer & App Alerts. No Ice or Refrigeration Needed TSA Approved Universal Fit for All Insulin Pens and Ozempic
VIVI CAP$119.100.0★0 rev

VIVI CAP Insulin & Ozempic Cooler Travel Case - TSA Approved - Small Diabetic Medical Travel Case Pen Cooler Insulin Protector Works 24/7/365 No Freezing Or Refrigeration - for All Insulin Pen Models
VIVI CAP$105.874.3★652 rev

VIVI Med Insulin Vials Cooler Travel Case TSA Approved. Diabetes Care Cooler for 2 Vials GLP-1 Meds Humira & Epinephrine No Ice Packs or Charging One-Touch Status Indicator Made in the USA
VIVI CAP$137.945.0★1 rev

GADIEMKENSD Womens Race Day Running Hat Performance Mesh Baseball Cap Ventilation Lightweight Reflective Safety Ponytail Hats for Exercise Golf Hiking Beach Workout Gym Light Purple
GADIEMKENSD$17.854.5★1,356 rev
Newest
by launch date
VIVI Med Insulin Vials Cooler Travel Case TSA Approved. Diabetes Care Cooler for 2 Vials GLP-1 Meds Humira & Epinephrine No Ice Packs or Charging One-Touch Status Indicator Made in the USA
VIVI CAP$137.941 rev
![VIVI Cap Smart Insulin Pen Cooler Travel Case [NEW] Digital Injection Tracking with Timer & App Alerts. No Ice or Refrigeration Needed TSA Approved Universal Fit for All Insulin Pens and Ozempic](https://m.media-amazon.com/images/I/51kZfd2vYjL.jpg)
VIVI Cap Smart Insulin Pen Cooler Travel Case [NEW] Digital Injection Tracking with Timer & App Alerts. No Ice or Refrigeration Needed TSA Approved Universal Fit for All Insulin Pens and Ozempic
VIVI CAP$119.100 rev

2 Pack Insulin Cooler Travel Case TSA Approved On-The-Go Small Insulin case for Traveling 24/7/365 No Freezing Refrigeration or Batteries. Compatible for All Insulin Pen Models & Ozempic
VIVI CAP$180.4211 rev

VIVI Cap Insulin Pen Temperature Protection Case 2 Pack | TSA Approved Insulin Cooler Protector Travel Case | 24/7 Heat & Cold Shield Fits All Insulin & GLP-1 Pens (Ozempic Saxenda Novo Humalog)
VIVI CAP$179.59652 rev

STRAWBERRY & CO Insulin Cooler Travel Case - Built-in Sharps Dispenser & Temperature-Control Organizer- TSA Approved Diabetic Pen Storage for Ozempic Insulin Pens & Needles - Compact & Leak-Proof
STRAWBERRY & CO$14.02876 rev
Trending
90-day click momentum
GADIEMKENSD Womens Race Day Running Hat Performance Mesh Baseball Cap Ventilation Lightweight Reflective Safety Ponytail Hats for Exercise Golf Hiking Beach Workout Gym Light Purple
GADIEMKENSD$17.854.5★

DIYDECAL Mens Breathable Mesh Summer Hat Adjustable Newsboy Beret Ivy Cap Cabbie Flat Cap Black
DIYDECAL$9.804.6★

VIVI Med Insulin Vials Cooler Travel Case TSA Approved. Diabetes Care Cooler for 2 Vials GLP-1 Meds Humira & Epinephrine No Ice Packs or Charging One-Touch Status Indicator Made in the USA
VIVI CAP$137.945.0★

Mens Ivy Cap PU Leather Newsboy Hat Adjustable Beret Caps Classic Golf Flat Cap Gatsby Driving Fishing Hat
HESOCOZY$18.804.5★
![VIVI Cap Smart Insulin Pen Cooler Travel Case [NEW] Digital Injection Tracking with Timer & App Alerts. No Ice or Refrigeration Needed TSA Approved Universal Fit for All Insulin Pens and Ozempic](https://m.media-amazon.com/images/I/51kZfd2vYjL.jpg)
VIVI Cap Smart Insulin Pen Cooler Travel Case [NEW] Digital Injection Tracking with Timer & App Alerts. No Ice or Refrigeration Needed TSA Approved Universal Fit for All Insulin Pens and Ozempic
VIVI CAP$119.100.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to use”
“Great product great seller”
“Fits fits good”
“Beautiful color”
“Worth it”
“Good quality genuine leather”
“it made it easy to carry my insulin needs in my pocket”
“old-school newsboy style that works great whether youre dressed casual or a little more put-together”
“I like it as advertised”
“The cap is lightweight”
What buyers complain about
“Doesnt fit Convi pen”
“Does not keep insulin cold”
“This $16 dollar piece of cheap plastic stores only 4”
“Not a cooler”
“Not what expected poor workmanship not happy will be sending it back”
“Does not work”
“Battery lasted less than a year after purchase”
“Unreliable”
“design flaws and misleading information”