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Worth a lookShows demand growing +115.3% this quarter, but a small market ($87K/yr) keeps it on the watch list.
Growth
Incredible+115.3%90-day search growth — must beat 0% to launch
Avg price
Great$22.66avg listing price — sweet spot $15–$100
Price range
Great$9.67–$38.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 6% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 119K searches
Review moat
Bad9,442.13avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
455
Top-5 brand share
86%
Open market
10%
- Kitsch61%
- Mellow9%
- Generic6%
- illo6%
- nodpod6%
- LitBear3%
- Open — no brand owns it (6 brands, 10%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kitsch Satin Sleep Mask - Eye Masks for Sleep Softer Than Silk Satin Sleeping Mask Blindfold and Sleep Masks for Women and Men Eye Care Travel Essentials - Charcoal Black
Kitsch$15.424.4★1,483 rev
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.794.3★263 rev
Mellow Weighted Sleep Eye Mask for Sleeping 99% Blackout Cooling & Plush Reversible Eye Mask with 180g Weighted Glass Beads Strapless Deep Pressure Sleep Mask for Travel Naps & Relaxation
Mellow$38.810.0★0 rev
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Charcoal
Kitsch$21.574.4★248 rev
Kitsch Weighted Satin Sleep Mask - Weighted Eye Masks for Sleep and Travel - Lavender Ultra-Soft Sleeping Eye Mask for Women and Men - Light Blocking Adjustable Strap (4.1oz/116g)
Kitsch$21.544.4★992 rev
Newest
by launch dateMellow Weighted Sleep Eye Mask for Sleeping 99% Blackout Cooling & Plush Reversible Eye Mask with 180g Weighted Glass Beads Strapless Deep Pressure Sleep Mask for Travel Naps & Relaxation
Mellow$38.810 rev
Weighted Eye Mask for Sleeping Soft Minky Sleep Mask for Side Sleeper with Adjustable Buckle 100% Blockout Design Ideal for Meditation Relaxation and Travel Includes Storage Pouch (Grey)
Akakios$19.3347 rev
illo Wearable Pillow Sleep Mask | Blackout Weighted Eye Mask for Sleeping Napping & Side Sleepers | Soft Mulberry Silk Blend Patented Light Blocking for Travel Bed Camping Airplane Work | Women & Men
illo$37.29196 rev
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Blush
Kitsch$21.79263 rev
Kitsch Contour Pillow Eye Mask Softer Than Silk Eye Masks for Sleep Blindfold Sleep Masks for Women & Men No Eye Pressure Lightweight Eye Care Travel Essentials - Charcoal
Kitsch$21.57248 rev
Trending
90-day click momentumMellow Weighted Sleep Eye Mask for Sleeping 99% Blackout Cooling & Plush Reversible Eye Mask with 180g Weighted Glass Beads Strapless Deep Pressure Sleep Mask for Travel Naps & Relaxation
Mellow$38.810.0★
Weighted Eye Mask for Sleeping Soft Minky Sleep Mask for Side Sleeper with Adjustable Buckle 100% Blockout Design Ideal for Meditation Relaxation and Travel Includes Storage Pouch (Grey)
Akakios$19.334.0★
Nodpod Gentle Pressure Sleep Mask | Patented Light Blocking Design for Sleeping Traveling & Relaxation - Wisteria
nodpod$34.354.6★
FRESHME Cotton Sleep Eye Mask for Women Men - 100% Blocking Light Travel Blindfold Soft Zero Pressure Grey Eyes Cover with Adjustable Velcro Strap for Side Sleeper Night Sleeping Work Nap and Yoga
FRESHME$23.834.4★
Men Women Sleep Eye Mask Cooling Head Wrap for Sleeping Micro Weighted Eyeshade Elastic Blackout Eye Cover Reusable Eye Blindfold Travel Eyeshade with Cooling/Heated Gel Pad
Generic$18.524.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +115.3% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Best Sleep Mask”
“Soft to the touch”
“Amazingly good eye mask - so comfortable”
“It feels well-made”
“Good value”
“secure fit”
“the weight on it is perfect”
“Exactly as advertised”
“easy to adjust”
What buyers complain about
“irritated my sleep”
“Too big”
“It is SO uncomfortably tight”
“Waste of money”
“didnt last”
“A little bulky”
“Too thick and bulky”
“the straps are uncomfortable”
“Low quality”
“Has a chemical smell”