virogrip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Review moat
Great382.4avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$171K$171K/yr · 234K searches
Avg price
Okay$9.76avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad$4.04–$16.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
24
Top-5 brand share
100%
Open market
0%
- XL-370%
- Contac27%
- ANTIFLU-DES3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XL-3 Xtra Cold & Cough Helps Relieve Cough and Cold Symptoms 2-Pack Boxes
XL-3$12.744.8★1,317 rev
XL-3 Cold and Flu Temporary Relieves Nasal Congestion Fever Aches and Pains Non-Drowsy 2-Pack of 20 Tablets Each
XL-3$8.314.7★758 rev
Contac Cold & Flu Medicine Powerful Multi-Symptom Relief for Pain Fever Sore Throat Body Aches Sneezing Runny Nose & Cough Flu & Cold Medicine for Adults and Kids 12+ 24 Count Liquid Gels
Contac$9.664.6★800 rev
Contac Cold & Flu Medicine Powerful Multi-Symptom Relief Pain Fever Sore Throat Body Aches Sneezing Runny Nose & Cough Flu & Cold Medicine for Adults & Kids 12+ 24 Count Liquid Gels 2 Pack
Contac$16.354.6★43 rev
XL-3 Night Time Non-Drowsy for Cold and Flu Symptoms Helps Relieve Nasal Congestion and Fever 6 FL Oz Bottle.
XL-3$6.254.6★140 rev
Newest
by launch dateContac Cold & Flu Medicine Powerful Multi-Symptom Relief Pain Fever Sore Throat Body Aches Sneezing Runny Nose & Cough Flu & Cold Medicine for Adults & Kids 12+ 24 Count Liquid Gels 2 Pack
Contac$16.3543 rev
Antiflu-Des Maximum Strength Multi-Symptom Cold Flu & Sore Throat Liquid 6 FL OZ Ages 12+
ANTIFLU-DES$11.240 rev
Contac Cold & Flu Medicine Powerful Multi-Symptom Relief for Pain Fever Sore Throat Body Aches Sneezing Runny Nose & Cough Flu & Cold Medicine for Adults and Kids 12+ 24 Count Liquid Gels
Contac$9.66800 rev
Contac Cough Suppressant and Expectorant Max Strength Controls Cough Thins And Loosens Mucus Guaifenesin & Dextromethorphan HBr Congestion Relief for Adults Extended Release Tablets 21 Count
Contac$7.83228 rev
XL-3 Night Time Non-Drowsy for Cold and Flu Symptoms Helps Relieve Nasal Congestion and Fever 6 FL Oz Bottle.
XL-3$6.25140 rev
Trending
90-day click momentumAntiflu-Des Maximum Strength Multi-Symptom Cold Flu & Sore Throat Liquid 6 FL OZ Ages 12+
ANTIFLU-DES$11.240.0★
Contac Cold & Flu Medicine Powerful Multi-Symptom Relief Pain Fever Sore Throat Body Aches Sneezing Runny Nose & Cough Flu & Cold Medicine for Adults & Kids 12+ 24 Count Liquid Gels 2 Pack
Contac$16.354.6★
XL-3 Allergy 24 Hour Allergy Relief 2-Pack with 10 Tablets Each
XL-3$13.554.4★
XL-3 Night Time Non-Drowsy for Cold and Flu Symptoms Helps Relieve Nasal Congestion and Fever 6 FL Oz Bottle.
XL-3$6.254.6★
XL-3 XL-3 Cold Medicine 20 Ct
XL-3$4.044.6★
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -42.9% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“cold relief”
“it does work”
“Its a great product that calms down my night coughs”
“Great product”
“Does the job”
“Worth the price”
“Easy to use”
“I sleep like a baby”
“Works great, as soon as I was feeling sick I took this and the next morning I feel a whole lot better”
“This clears my sinuses so quickly”
What buyers complain about
“Makes you drowsy”
“Here I am, coughing my head off, throat sore and I am supposed to swallow a giant pill”
“Not the same as the white and yellow capsules for day and night”
“These made me so painfully tired”
“Made me extremely ill”
“Weren't very effective on my cold symptoms”
“Directions covered with sticker”
“Made me have severe panic attacks”
“Doesn't work on me”
“messed with vision”