vinevida
Worth a lookShows a sweet-spot price point ($55.79 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Great$55.79avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$445K$445K/yr · 291K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Price range
Good$8.55–$166.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,474.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
14
Top-5 brand share
98%
Open market
1%
- Airversa85%
- Air-Scent8%
- XEITIN2%
- scent collection2%
- Aromadd2%
- NoxLumina1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Airversa Waterless Essential Oil Diffuser for Home Large Room and Commercial Use Up to 2000 sq ft App Control Cold Air Diffuser 400mL DC-12V/1A Plug in Wall Smart Scent Air Machine ANW-White
Airversa$63.044.4★1,251 rev
Airversa Waterless Essential Oil Diffuser Starter Kit with 4 x 10mL Hotel Scent Fragrance Oil Battery Operated Mini Scent Air Machine Portable Diffuser for Home Car Office AN8 Kit Black
Airversa$37.944.3★1,285 rev
Airversa Waterless Diffuser for Essential Oil Car Diffsuer Battery Operated Nebulizer 0.7 Fl Oz/ 20mL Mini Scent Air Machine 3 Timers & 3 Mist Levels for Home Room Car Office - AN6 Black
Airversa$27.864.3★4,700 rev
Airversa Waterless Essential Oil Diffuser Starter Kit with 30mL Hotel Fragrance Oil Inspired by Ritz-C. Battery Operated Car Diffuser Portable Aroma Nebulizer for Home Car Office AN6Kit-B Black
Airversa$37.744.2★716 rev
The AirScent Waterless Diffuser - Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels and Spas - Aromatherapy Diffuser for Aesthetic Scenting - Black - 4.05 Oz - Fragrance Not Included
Air-Scent$92.304.5★1,026 rev
Newest
by launch date
Airversa Smart Waterless Diffuser Plug in Wall for Essential Oils 160mL App Control Scent Diffuser with Buttons Up to 800 sq ft Oil Diffuser for Home Room Spa Office Studio ANP White Kit
Airversa$62.31134 rev
Airversa Waterless Diffuser Smart Tower Diffuser with App Control Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels 300mL Capacity Up to 1500 sq ft DC-12V/1A Plug RDX Black Kit
Airversa$110.9653 rev
Airversa Waterless Essential Oil Diffuser Starter Kit with 4 x 10mL Hotel Scent Fragrance Oil Aluminum Housing Battery Operated Mini Scent Air Portable Diffuser for Home Car Office ADX Kit Black
Airversa$39.8090 rev
Smart Waterless Essential Oil Diffuser Hotel Scent Starter Kit 400mL Capacity with 200mL Fragrance Oil Up to 2000 sq ft Scent Air Machine with 12A1V Power Adapter for Large Room ANA White Kit
Airversa$70.39397 rev
Airversa Waterless Essential Oil Diffuser for Home Room Desk Car Air Freshener Diffuser Up to 600 sq ft Battery Operated Mist Level and Timer Settings 100mL Capacity Cold Air RD1 Black
Airversa$37.62244 rev
Trending
90-day click momentum
Waterless Diffuser with 5 Hotel-inspried Scent Oil Set - Cold Air Diffuser Up to 2000 Sq.ft for Large Home Office Hotels and Spas Remote & Panel Control 4 Timer 3 Scent Intensity Models 3.4 fl oz
XEITIN$94.234.3★
Airversa Waterless Diffuser Smart Tower Diffuser with App Control Cold Air Scent Diffuser Oil Machine for Homes Offices Hotels 300mL Capacity Up to 1500 sq ft DC-12V/1A Plug RDX Black Kit
Airversa$110.964.1★
Airversa Smart Waterless Diffuser Plug in Wall for Essential Oils 160mL App Control Scent Diffuser with Buttons Up to 800 sq ft Oil Diffuser for Home Room Spa Office Studio ANP White Kit
Airversa$62.314.5★
Hotel Waterless Scent Diffuser with 6 Fragrance Oils Covers up to 700 Sq Ft
scent collection$113.634.5★
Airversa Waterless Essential Oil Diffuser Starter Kit with 4 x 10mL Hotel Scent Fragrance Oil Aluminum Housing Battery Operated Mini Scent Air Portable Diffuser for Home Car Office ADX Kit Black
Airversa$39.804.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“Amazing Diffuser”
“Excellent product”
“Easy to open”
“Amazing value”
“Easy to set up”
“effective”
“As advertised”
“Very low noise level”
“The design is elegant”
What buyers complain about
“Didnt smell good”
“Broke after a month”
“stopped diffusing”
“Stopped working”
“Too loud”
“Poor charging”
“it is quite large”
“A little on the expensive side”
“Bad quality”
“Oil leaks”