vicks vapopads refill pads
Skip itSoft demand (-53.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Good$827K$827K/yr · 683K searches
Price range
Good$7.69–$24.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,376.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-53.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
34
Top-5 brand share
100%
Open market
0%
- Vicks87%
- Berkland7%
- Crane3%
- Vaporeze3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$15.764.7★20,833 rev
Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$23.484.6★1,825 rev
Vicks VapoPads Sleepy Time Comfort - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers - Rosemary Lavender and Eucalyptus 20-Pack Box Color May Vary
Vicks$19.184.7★922 rev
Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)
Vicks$24.924.6★26,164 rev
Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad
Berkland$13.994.4★609 rev
Newest
by launch dateExtra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad
Berkland$13.99609 rev
Vaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)
Vaporeze$8.71264 rev
Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Soothing Menthol Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads Up to 8 Hours of Soothing Vapors
Berkland$13.01991 rev
Crane Halls Scented Vapor Pads 12 Count Mentho-Lyptus Blue Mint Scent Vapor Pads for Humidifier 8 Hours of Soothing Vapor Use with Humidifiers Steam Inhalers & Vaporizers Humidifier Scents
Crane$7.69745 rev
Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$23.481,825 rev
Trending
90-day click momentumVaporeze Vapor Pads Soothing All Natural Eucalyptus + Menthol Scent Universal Refill Pad for Humidifiers Vaporizers and Plug-Ins 8 Hour of Vapors for Congestion Relief Non Medicated (8)
Vaporeze$8.714.4★
Vicks VapoPads Soothing Menthol Vapor Pads for Vicks Humidifiers Vaporizers Waterless Vaporizers and Plug-Ins VSP-19 6 Count (Pack of 1)
Vicks$24.924.6★
Extra Strength Menthol Vapor Pads for Humidifier 20-Pack VapoPads Refill Pads Stronger Soothing Scent for Vaporizers & Waterless Plug-In Devices Non-Medicated Humidifier Pads 8 Hours per Pad
Berkland$13.994.4★
Vicks VapoPatch Wearable Mess-Free Aroma Patch Soothing & Comforting Non-Medicated Vicks Vapors For Adults & Children Ages 6+ 5ct (2 pack)
Vicks$18.234.4★
Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$23.484.6★
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -53.9% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I like the strong scent”
“These are as good as the name brands”
“Helps you breathe easier”
“Effective”
“Easy to use”
“Good for Sinus issues”
“Sleep well”
“Worth every penny”
“Helps quiet the cough”
“As advertised”
What buyers complain about
“The smell is odd”
“Not strong enough”
“cheaper”
“it broke in less than one month”
“The pads were dried out”
“Wrong fit”
“Didn't work”
“Different Box from listing photo”
“allergy-filled nights”
“I could not distinguish a strong smell on the sinus relief ones”