vicks essential oil
Skip itSoft demand (-61.2% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Price range
Great$9.58–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 6% kills the launch gate
Market size
Good$682K$682K/yr · 387K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad17,329.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-61.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
46
Top-5 brand share
100%
Open market
0%
- Vicks93%
- Nexon Botanics4%
- Frida3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks VapoSteam Medicated Liquid Camphor Cough Suppressant VapoSteam Liquid for Humidifiers Helps Relieve Coughing Compatible Humidifiers & Vaporizers 8 Oz
Vicks$9.954.7★20,218 rev
Vicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz
Vicks$9.584.7★20,218 rev
Vicks VapoPads with Original Menthol Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$15.764.7★20,833 rev
Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)
Vicks$23.204.7★20,218 rev
Vicks Warm Steam Vaporizer & Humidifier 1.5 Gallon Tank for Small and Medium Rooms Night Light Works with VapoPads and VapoSteam
Vicks$19.104.2★14,292 rev
Newest
by launch dateVicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz
Vicks$9.5820,218 rev
Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)
Vicks$23.2020,218 rev
Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$23.481,825 rev
Vicks VapoShower Plus Shower Steamers Eucalyptus Shower Steamer & Menthol Scent Clean Dissolving Vapor Shower Tablets Aromatherapy Shower Steamer & Shower Bombs 12 count
Vicks$23.0021,474 rev
Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy
Frida$9.6715,219 rev
Trending
90-day click momentumVicks VapoSteam Lavender Medicated Liquid Camphor Cough Suppressant Vapor Steam Helps with Cough Relief Relaxation and Comfortable Sleep Compatible Humidifiers & Vaporizers 8 Oz
Vicks$9.584.7★
Vicks VapoPads Plus with Sinus Relief Formula - Vapor Pads Refill for Vicks Humidifiers and Steam Inhalers Scent Pads for Congestion Relief 20-Pack Box Color May Vary
Vicks$23.484.6★
Frida Baby Breathefrida Vapor Bath Drops Baby Congestion Relief with Eucalyptus Essential Oil for Humidifier Aromatherapy Oil Help Baby Breathe Easy
Frida$9.674.8★
Vicks VapoSteam Medicated Liquid with Camphor a Cough Suppressant 8 Oz VapoSteam Liquid Helps Relieve Coughing for Use in Vaporizers and Humidifiers (Pack of 2)
Vicks$23.204.7★
Vicks Sinus Inhaler Plug-in Non-Medicated Steam Inhaler for Sinus Relief Allergies Congestion & Colds Vocal Steamer Soothes Nasal & Throat Passages Works with VapoPads (1 Included)
Vicks$40.934.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -61.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Good performance”
“it helped me breath”
“Great for sinus”
“Works well”
“I think it will come in very handy”
“Good for the price”
“Great for colds”
“Came as advertised”
“Helped to sleep”
What buyers complain about
“Poor Performance”
“has that weird plastic smell”
“Stopped working after first time using”
“The heating element doesnt work”
“Not worth it”
“The build quality overall is terrible”
“Product was used”
“To small”
“a lot of it leaking-of”
“Don't believe the pinch of salt bull, absolutely useless”