vetiver essential oil
Worth a lookShows sweet-spot pricing room ($4.38–$90.20), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Price range
Great$4.38–$90.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 6% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Okay$242K$242K/yr · 184K searches
Review moat
Okay2,485.72avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
376
Top-5 brand share
56%
Open market
37%
- HIQILI15%
- Gya Labs14%
- MAYJAM10%
- Plant Therapy9%
- PHATOIL9%
- Wuvezrub7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HIQILI 1 Fl Oz Vetiver Essential Oil for Skin Candle Making - 30ml
HIQILI$7.764.2★948 rev
100% Pure Vetiver Essential Oil - 0.34 Fl Oz - Vetiver Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$9.884.2★2,468 rev
Vetiver 3.38fl.oz Essential Oil PHATOIL Pure Aromatherapy Oils for Diffuser Humidifier Perfect for DIY Soap Candle Bath Bombs Making(100ml)
PHATOIL$8.384.4★6,012 rev
MAYJAM Vetiver Essential Oil 30ML Pure Vetiver Oil Essential Oils for Aromatherapy Candles Soaps(1.01FL.OZ)
MAYJAM$5.824.4★17,844 rev
Edens Garden Vetiver Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Skin Humidifiers Kid Safe 10 ml (.33 fl oz)
Edens Garden$18.994.4★463 rev
Newest
by launch date
Wuvezrub Vetiver Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Vetiver
Wuvezrub$6.2315 rev
wusiyork Vetiver Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Vetiver
wusiyork$4.3825 rev
Wuvezrub Vetiver Essential Oils 60ML Pure Vetiver Essential Oil for Aromatherapy Diffuser - 2 Fl Oz
Wuvezrub$8.3519 rev
Vetiver Essential Oil Vetiver Oils for Diffuser Meditation Humidifier DIY Candles Soap Yoga Massage Gift Essential Oil GV77ZF Vetiver Fragrance Oil - 4 fl oz (120 ml)
GV77ZF$9.593,820 rev
Wuvezrub Vetiver Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Vetiver /1 Fl Oz
Wuvezrub$6.78116 rev
Trending
90-day click momentum
MAYJAM Premium Grade Vetiver Essential Oil - 100ML/3.38FL.OZ for Diffuser Aromatherapy Oils for Candles Soaps
MAYJAM$9.384.4★
Vetiver Root/Dried Khus-Khus/Vetiveria Zizanioides (50 Grams) Young Roots Not Aged Matured Roots Natural Herbal Coolant - Way4Organic (1 Pack)
WAY 4 ORGANIC W4O$9.624.2★
HIQILI 1 Fl Oz Vetiver Essential Oil for Skin Candle Making - 30ml
HIQILI$7.764.2★
Plant Therapy Organic Vetiver Essential Oil 5 mL (1/6 oz) Pure Undiluted Essential Oil Great for Meditation and DIY Natural Skin Care
Plant Therapy$24.084.4★
Vetiver 3.38fl.oz Essential Oil PHATOIL Pure Aromatherapy Oils for Diffuser Humidifier Perfect for DIY Soap Candle Bath Bombs Making(100ml)
PHATOIL$8.384.4★
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +2.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“Top Tier Quality at a Reasonable Price”
“Worth the purchase”
“Effective calming solution”
“and medium dense consistency”
“didn't seem like it leaked”
“It's good for your hair”
“good moisturizer”
“Received as listed”
“it works fine”
What buyers complain about
“Smells like chemicals”
“Amazon has complete lost any semblance quality control”
“it's ridiculously thick”
“The listing is a lie”
“Not very strong at all”
“That was not essential oil”
“product I received was dried out :/ not seeming fresh like Im use to when ordering vetiver root”
“Aroma”
“without a dropper its hard to dispense”
“its overpriced in not getting what I paid for”