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vegan strawberry protein powder

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 24Conversion 66Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 19Quality gap 65

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$27.78

avg listing price — sweet spot $15–$100

Price range

Incredible$22.49–$30.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Review moat

Bad14,461

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 39K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

556

Top-5 brand share

100%

Open market

0%

  • Orgain96%
  • UpNourish4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%25%$16K50%$32K75%$48K100%$64K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Demand

Weekly Amazon search volume, last 41 weeks — -1.8% search growth over the last 90 days.
1K600Spike '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“Amazing taste”

Nutritional Content19%

“Good tasting protein”

Flavor8%

“Great vanilla flavor”

Vegan/Organic6%

“Vegan protein amazing”

Quality-Overall6%

“Excellent product”

Blend/Ratio3%

“Mixes well in a blender”

Value For Money3%

“Best price”

Sweetness2%

“Not too sweet when using half water half milk which is what I wanted”

Solubility2%

“mixes pretty well”

Texture/Consistency-Overall2%

“Nice Texture”

What buyers complain about

Taste-Overall29%

“Bad aftertaste”

Flavor8%

“Flavor is most unpleasant”

Sweetness7%

“TOO SWEET”

Nutritional Content7%

“doesnt even have lots of protein”

Texture/Consistency-Overall5%

“Texture is disgusting”

Value For Money5%

“its expensive”

Artificial Sweeteners3%

“Very chalky and artificial sweetener tasting”

Ingredients-Overall2%

“Changed ingredients”

Allergies2%

“I got food poisoning or an extreme allergic reaction minutes after incorporating the manufacturer's recommended 2 scoops of this protein powder in a blender drink”

Size-Overall1%

“the size is always changing”