vegan protein shake
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$26.73avg listing price — sweet spot $15–$100
Price range
Great$7.89–$46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$732K$732K/yr · 568K searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,895.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
618
Top-5 brand share
90%
Open market
8%
- Orgain40%
- OWYN Only What You Need27%
- Premier Protein11%
- Evolve10%
- Ensure2%
- Koia2%
- Open — no brand owns it (7 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 34 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Organic Vegan Protein Shake Creamy Chocolate - 20g Plant Based Protein Ready to Drink Fruits & Vegetables Gluten Free Kosher No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12)
Orgain$33.174.3★3,695 rev
Orgain Organic Nutritional Vegan Protein Shake Smooth Chocolate - 16g Plant Based Protein Meal Replacement 22 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)
Orgain$31.034.4★6,642 rev
Orgain Organic Nutritional Vegan Protein Shake Vanilla Bean - 16g Plant Based Protein Meal Replacement 21 Vitamins & Minerals Fruits & Vegetables Gluten Free Non-GMO 11 Fl Oz (Pack of 12)
Orgain$28.824.3★6,320 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)
Premier Protein$26.914.5★896 rev
OWYN Only What You Need Pro Elite Vanilla Flavored Protein Shake 32g Protein 0g Sugar High Protein Dairy Free Gluten Free Plant Based Protein Drink 12 Count
OWYN Only What You Need$34.693.9★1,638 rev
Newest
by launch date
Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.43112 rev
KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)
Kate Farms$18.8165 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.9571 rev
Vega Ready to Drink Vegan Protein Shake Creamy Chocolate 21g Plant Protein Non Dairy & Lactose Free Protein Shake for Men & Women Gluten Free 330ml (12 Pack)
Vega$29.0581 rev
Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle
Orgain$31.7396 rev
Trending
90-day click momentumPremier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar 11 fl oz 4 Pack
Premier Protein$8.954.5★
KATE FARMS Organic High Protein Vanilla Nutrition Shake 25g Protein 6g Fiber 27 Vitamins and Minerals 0g Sugar Protein Drink 11 oz (6 Pack)
Kate Farms$18.813.7★
Orgain Vegan Protein Shake Creamy Chocolate-20g Plant Protein Ready to Drink 50 Superfoods 0g Sugar Gluten Free No Artificial Sweeteners No Soy or Dairy Ingredients 11 Fl Oz (Pack of 12) Bottle
Orgain$31.734.6★
Muscle Milk Pro High Protein Shake Vanilla 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.434.0★
Vega Ready to Drink Vegan Protein Shake Creamy Chocolate 21g Plant Protein Non Dairy & Lactose Free Protein Shake for Men & Women Gluten Free 330ml (12 Pack)
Vega$29.054.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth taste”
“Great amount of protein”
“Best flavor”
“Excellent Product”
“made with organic ingredients”
“Great value for the money”
“Good texture”
“extremely sweet”
“Quality ingredients”
“easy to take”
What buyers complain about
“Chalky tasting”
“Too expensive”
“Not to mention absolutely zero nutrition”
“Flavor is NOT good”
“Flavor not sicky sweet”
“Its sweetened with Stevia”
“awful texture”
“Very watery”
“which is something Im allergic to”
“Quality has gone down”