vegan protein powder unflavored
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$29.79avg listing price — sweet spot $15–$100
Price range
Great$12.49–$57.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$137K$137K/yr · 156K searches
Review moat
Bad9,892.09avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
582
Top-5 brand share
86%
Open market
9%
- Orgain51%
- Garden of Life12%
- Anthony's11%
- NAKED8%
- BetterBody Foods5%
- Truvani4%
- Open — no brand owns it (3 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb
Orgain$25.784.3★7,715 rev
Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings
Garden of Life$32.374.1★7,135 rev
Anthonys Premium Pea Protein 2 lb Plant Based Gluten Free Unflavored Vegan Keto Friendly Made from Peas
Anthony's$22.334.4★8,178 rev
BetterBody Foods Vegan Protein Powder Unflavored Organic Plant Protein Isolate 12.7 OZ
BetterBody Foods$12.494.3★1,193 rev
NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings
NAKED$57.624.2★10,373 rev
Newest
by launch date
NATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)
NATURE TARGET$18.4844 rev
Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)
Complement$29.37266 rev
Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$46.28239 rev
SOLO Organic Pea Protein Isolate Low in Sodium Canada Grown Peas 100% Vegan Non-GMO Unflavored Plant Based Protein Powder with BCAA Keto & Paleo Friendly Easy to Digest No Additives (2.7 lbs)
FOLONA$35.771,455 rev
NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings
NAKED$20.0210,373 rev
Trending
90-day click momentumNATURE TARGET Plant Based Protein Powder Unflavored - Vegan Pea Protein Powder with Digestive Enzymes 22g Protein 4g BCAAs 0 Sugar Dairy Free 1.1 Lbs (16 Servings)
NATURE TARGET$18.484.0★
NAKED Pea - Pea Protein Isolate - Plant Based Vegetarian & Vegan Protein. NSF Certified Easy to Digest Non-GMO No Lactose No Soy and Gluten Free - 15 Servings
NAKED$20.024.2★
Complement Vegan Unflavored Protein Powder - Organic Protein Low Carb Low Calorie Sugar Free Soy Free Non-GMO Gluten Free - 15g Yellow Pea Pumpkin Seed Plant-Based Protein (15 Servings)
Complement$29.374.0★
Truvani Pea Protein Powder | Unflavored | 20g Organic Vegan Plant Based Protein | 20 Servings | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$46.284.4★
NAKED Pea - 5LB 100% Pea Protein Powder from North American Farms - Unflavored Vegan Pea Protein Isolate - NSF Certified Plant Protein Powder Easy to Digest - 76 Servings
NAKED$57.624.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“excellent amount of protein”
“Amazing taste”
“Best quality”
“Excellent flavor”
“Great vegan protein”
“Blends well”
“Great buy”
“It mixes great”
“has clean ingredients”
“As advertised”
What buyers complain about
“Gross taste”
“Neutral flavor”
“doesnt even have lots of protein”
“very grainy texture”
“an odd chemical like sweetness too”
“Does not disolve”
“Waste of money”
“Very chalky and artificial sweetener tasting”
“its so watery”
“chalky and bitter”