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vegan protein powder chocolate

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 59Growth 23Conversion 77Competition 18Returns 100Price range 95Avg price 95Brand share 0Review moat 21Quality gap 62

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$25.44

avg listing price — sweet spot $15–$100

Price range

Incredible$17.97–$39.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$472K

$472K/yr · 250K searches

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Review moat

Bad10,597.18

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

592

Top-5 brand share

100%

Open market

0%

  • Orgain74%
  • Purely Inspired12%
  • Vega8%
  • OWYN Only What You Need3%
  • EarthChimp3%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$71K30%$142K45%$213K60%$283K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“No funny taste”

Nutritional Content19%

“Very good protein”

Flavor9%

“Rich flavor”

Vegan/Organic5%

“its organic”

Quality-Overall5%

“it turns out a quality shake every time”

Solubility4%

“Its easy to mix”

Value For Money3%

“awesome price”

Ingredients-Overall3%

“Clean Ingredients, Great Taste”

Blend/Ratio2%

“Blended easily”

Sweetness2%

“The taste is sweet”

What buyers complain about

Taste-Overall28%

“Bad tasting”

Flavor7%

“Bad flavor”

Texture/Consistency-Overall6%

“The texture is also very gritty”

Nutritional Content5%

“It also has too many calories for the smount of protein compared to other products”

Sweetness4%

“Undrinkable--too sweet”

Artificial Sweeteners3%

“I taste artificial sweetener more than anything else”

Value For Money3%

“a waste of money”

Ingredients-Overall2%

“Ingredients on the chocolate listing are not complete”

Size-Overall1%

“I 2as a bit surprised of how small the container is”

Advertised Vs Actual Product1%

“Amount of product not as advertised”

Top return reasons

Product Condition100%