vegan protein powder
Worth a lookShows a $13.8M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$13.8M$13.8M/yr · 6.1M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$28.36avg listing price — sweet spot $15–$100
Price range
Incredible$18.84–$42.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad14,274.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
601
Top-5 brand share
100%
Open market
0%
- Orgain85%
- Vega7%
- OWYN Only What You Need3%
- EarthChimp2%
- Truvani2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.224.5★61,842 rev
Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
Orgain$27.694.5★64,742 rev
Orgain Organic Vegan Protein + 50 Superfoods Powder Vanilla Bean - 21g Plant Based Protein 8g Prebiotic Fiber No Lactose Ingredients Gluten Free No Added Sugar Non-GMO 2.02 lb
Orgain$28.744.6★36,451 rev
Orgain Organic Vegan Protein + 50 Superfoods Powder Creamy Chocolate Fudge - 21g Plant Based Protein 9g Prebiotic Fiber No Lactose Gluten Free No Added Sugar 2.02 lb (Packaging May Vary)
Orgain$29.014.6★9,688 rev
Orgain Organic 30g Vegan Plant Protein Powder Vanilla 9g EAAs + BCAAs High Plant Protein 4g Prebiotic + Fiber 1g Sugar Pre-Workout Muscle Support + Recovery - 2.01lb (Packaging May Vary)
Orgain$32.754.4★2,526 rev
Newest
by launch date
Truvani Organic Plant Based Protein Powder | Vanilla | 20g Pea Protein | 18 Servings | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Truvani$39.151,367 rev
Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
OWYN Only What You Need$21.321,158 rev
Vega Essential Protein 25g Plant Based Protein Powder Creamy Vanilla Vegan for a Dairy-Free Vanilla Shake Large Tub 32.5oz (20 Servings)
Vega$22.063,865 rev
Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)
Vega$21.32920 rev
Orgain Organic Vegan Protein Powder Strawberries & Cream - 21g Plant Based Protein 4g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
Orgain$29.663,572 rev
Trending
90-day click momentum
EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO Dairy Free Non Whey Plant Based Protein Powder for Women and Men Gluten Free - 26 Servings 32 Oz (Vanilla)
EarthChimp$42.424.5★
Vega Essential Protein 25g Vegan Protein Powder Rich Chocolate for a High Protein Zero Sugar Shake Large Tub 32.5oz (20 Servings)
Vega$21.324.3★
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Based Protein 4g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 1.02 lb (Packaging May Vary)
Orgain$18.844.5★
Owyn Only What You Need Pro Elite High Protein Powder 30g Vegan Protein for Workout Recovery Delicious Smooth Taste Zero Sugar Low Net Carbs Vanilla 12 Servings (1.32 LB)
OWYN Only What You Need$21.324.1★
Orgain Organic Vegan Protein Powder Creamy Chocolate Fudge - 21g Plant Protein 6g Prebiotic Fiber Low Net Carb No Lactose Ingredients No Added Sugar Non-GMO For Shakes & Smoothies 2.03 lb
Orgain$27.694.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious smoothie”
“Good nutrition”
“Amazing flavor”
“Vegan protein amazing”
“Reliable product”
“Mixes well”
“No garbage ingredients”
“Very blendable”
“Great value”
“Sweet tasting”
What buyers complain about
“Chalky taste”
“Absolutely disgusting flavor”
“doesnt even have lots of protein”
“Texture is gritty”
“If excessive sweetness is an issue for you”
“Not worth it”
“Artificial sweetener”
“Does not dissolve”
“Product may contain harmful chemicals”
“a bad reaction”