vegan melatonin
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.61–$36.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.62avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad6,456.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 34K searches
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
79
Top-5 brand share
88%
Open market
9%
- NOW Foods73%
- Amazon Elements5%
- Amazon Basics4%
- Cliganic3%
- Nature's Truth3%
- ZzzQuil3%
- Open — no brand owns it (6 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Foods Supplements Melatonin 5 mg Free Radical Scavenger* Healthy Sleep Cycle* 180 Count (Pack of 1)
NOW Foods$11.414.6★5,268 rev
NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules
NOW Foods$20.544.7★168 rev
NOW Foods Supplements Melatonin 3 mg Free Radical Scavenger* Healthy Sleep Cycle* 180 Veg Capsules
NOW Foods$8.464.7★1,720 rev
NOW Foods Supplements Liquid Melatonin 3 mg Per Serving Fast Absorbtion and Great Taste 2-Ounces
NOW Foods$5.854.3★934 rev
NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 100 Veg Capsules
NOW Foods$10.254.6★3,024 rev
Newest
by launch date
Cliganic Melatonin Gummies (10 mg 60-Day Supply) - Adult Sleep Aid Berry Flavor Vegan Non-GMO Kosher Gluten-Free Supplement Helps Regulate Circadian Rhythm & Promotes Peaceful Nights
Cliganic$11.19433 rev
NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules (Pack of 2)
NOW Foods$36.61168 rev
NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules
NOW Foods$20.54168 rev
Lemme Sleep Gummies with 5mg Melatonin Elderberry Magnesium L-Theanine Chamomile and Lavender Drug-Free Nighttime Sleep Aid Gluten Free Gelatin Free Non GMO Berry Flavored (60 Count)
Lemme$28.573,877 rev
Carlyle Melatonin Gummies 12mg | 100 Count | Berry Flavor | Vegan Supplement | Non-GMO Gluten Free
Carlyle$10.242,409 rev
Trending
90-day click momentum
Natures Truth Melatonin 10mg Gummies | 70 Count | Berry Flavor | Vegan Non-GMO and Gluten Free Supplement
Nature's Truth$7.744.7★
MARYRUTHS Melatonin 5mg Sleep Gummy with L-Theanine | Lemon Balm | Vitamin B6 | Sugar-Free | Relaxation | Vegan | Non-GMO | Gluten Free | 60 Count
MARYRUTH'S$17.844.4★
Lemme Sleep Gummies with 5mg Melatonin Elderberry Magnesium L-Theanine Chamomile and Lavender Drug-Free Nighttime Sleep Aid Gluten Free Gelatin Free Non GMO Berry Flavored (60 Count)
Lemme$28.574.2★
NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules (Pack of 2)
NOW Foods$36.614.7★
ZzzQuil PURE Zzzs Triple Action Melatonin Gummies Melatonin 6mg 3X Melatonin Sleep Aid with Ashwagandha Calm Mood Antioxidant Action Sleep Aids for Adults 60 Sleep Gummies
ZzzQuil$16.364.3★
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Night's sleep”
“Doesnt taste bad”
“Overall, a simple, well-made option with good consistency and solid results”
“Works well”
“Good Value”
“work just as well”
“I also enjoy the grape flavor as well”
“I think the dose is perfect”
“Chewable”
“Easy Transaction”
What buyers complain about
“could not sleep at all”
“No effectiveness”
“taste is nasty”
“Unsafe Dosage”
“Waste of money”
“Made me sick”
“then the lesser quality mix as the second order”
“The flavor is very artificial”
“The flavor is very artificial”
“Deceptive marketing”