vapesmoke with nicotine
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Avg price
Incredible$39.24avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Good1,476.59avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.99–$188.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$168K$168K/yr · 153K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
15
Top-5 brand share
95%
Open market
2%
- cigtrus76%
- SCARPA6%
- MOXE5%
- xuan chi4%
- VAPE VAC4%
- Heabal3%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4
cigtrus$26.802.9★3,990 rev
Cigtrus Natural Nicotine-Free & Tobacco-Free Smoking Alternative Non-Electric Craving Relief Quit Smoking Aid with Cigtrus (ICY Peppermint) - 3 Piece
cigtrus$20.163.3★1,738 rev
Cigtrus Quit Smoking Aid Natural Smokeless Inhaler Non-Electric Nicotine-Free & Travel-Safe 1-Piece Fresh Spearmint
cigtrus$8.372.9★3,990 rev
MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint
MOXE$39.713.2★2,371 rev
Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack
cigtrus$19.903.3★33 rev
Newest
by launch date
CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack
CYCLONE PODS$34.792 rev
Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack
cigtrus$19.9033 rev
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)
VAPE VAC$15.33325 rev
SCARPA Vapor V Rock Climbing & Bouldering Shoes - Smoke/Yellow - 8-8.5 Men/9-9.5 Women
SCARPA$183.795 rev
SCARPA Vapor V Rock Climbing & Bouldering Shoes - Smoke/Yellow - 8.5 Men/9.5 Women
SCARPA$188.855 rev
Trending
90-day click momentumSCARPA Vapor V Rock Climbing & Bouldering Shoes - Smoke/Yellow - 8-8.5 Men/9-9.5 Women
SCARPA$183.794.4★
SCARPA Vapor V Rock Climbing & Bouldering Shoes - Smoke/Yellow - 8.5 Men/9.5 Women
SCARPA$188.854.4★
CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack
CYCLONE PODS$34.794.4★
Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack
cigtrus$19.903.3★
Cigtrus Smokeless Inhaler Quit Smoking Aid - Citrus Grapefruit
cigtrus$8.562.9★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 9.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Love taste”
“the variety of flavors”
“they're not expensive”
“Great item, tried the variety pack”
“Works great for my husband”
“The menthol aroma is strong”
“It is exactly what it says it is”
“These breathing sticks are good for an oral fixation in situations where you are unable to have gum or other stimuli”
“They help me not miss or crave it”
“a handy little item to keep around for everyday use”
What buyers complain about
“Not worth the price”
“bitter after taste”
“The flavors are gross”
“DOESN'T WORK AS ADVERTISED”
“The only reason for 4 stars is they were shorter then I would have liked”
“Quality is not here”
“The smoke smells”
“NOT AS ADVERTISED”
“Much too strong”
“Clogs after 2 uses”