vape
Worth a lookShows beatable incumbent ratings (3.3★), but weak search conversion (0.3%) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Avg price
Great$21.02avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Price range
Great$10.44–$39.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good847.9avg incumbent reviews — the moat a new listing must climb
Market size
Good$333K$333K/yr · 5.3M searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
18
Top-5 brand share
76%
Open market
17%
- VAPE VAC31%
- VCase20%
- Honeyrose10%
- cigtrus8%
- Quitz7%
- MOXE6%
- Open — no brand owns it (8 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)
VAPE VAC$15.333.5★325 rev
VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)
VCase$20.083.5★77 rev
Honeyrose Herbal Cigarettes VANILLA Flavor 100% Tobacco & Nicotine FREE 100% Natural Herbal Smokes Quit Smoking Made In England
Honeyrose$14.493.2★1,096 rev
Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4
cigtrus$26.802.9★3,990 rev
MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint
MOXE$39.713.2★2,371 rev
Newest
by launch date
Quitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint
Quitz$17.1737 rev
VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses
VAPE VAC$10.82325 rev
Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory
Health Chews$23.5797 rev
FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative
FÜM$23.63251 rev
Natural Herbal Air Stick Non Electric Long-Lasting Flavored Air Diffuser Refreshing Support Smokeless Inhaler 4Pack
Haaikara$28.62308 rev
Trending
90-day click momentumQuitz Peppermint Smokeless Inhaler | Nicotine-Free Flavored Air Inhaler | Non-Electric Oral Fixation Habit Aid | Break the Smoking & Vaping Habit | Fresh Peppermint
Quitz$17.173.6★
VapeVac(Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses
VAPE VAC$10.823.5★
Sensory Fidget Stick Mix 4 Pack Wellness Oral Fixation Tool Stress Relief Silicone Chewer Accessory
Health Chews$23.573.6★
VCASE Leather Vape Holder Comfortable Design for E Cigarette High-Strength Elastic (Brown Holder/Black Lanyard XL)
VCase$20.083.5★
FM Zero Flavored Air Device | Fresh Pocket-Sized Habit Support Tool | Weighted Portable & Refreshing Air Inhaler Alternative
FÜM$23.632.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“like to have one handy”
“Smells good”
“The taste was surprisingly smooth”
“the build quality is solid”
“it has a good value for money”
“a mild flavor”
“They do the job”
“not flimsy at all which is great”
“easy to carry”
“Works as advertised”
What buyers complain about
“Strong taste”
“Not worth the price”
“Not a fan of the raspberry flavor”
“not so great for smell”
“This device didn't help”
“Garbage”
“Do not last”
“NOT AS ADVERTISED”
“then it's clogged”
“So weak”