vanilla pumpkin candle
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Review moat
Great392.71avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.05avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$6.86–$21.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 25K searches
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
15
Top-5 brand share
93%
Open market
0%
- FF FRAGRFLOWING27%
- Auelife25%
- Aredenua24%
- M&SENSE9%
- LA JOLIE MUSE8%
- Yankee Candle7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Large Fall Candle Vanilla Pumpkin Scented 3-Wick 22oz Long Lasting
FF FRAGRFLOWING$21.794.3★39 rev
Auelife Scented Candle Vanilla Pumpkin Candles 22oz Large 3-Wick Holiday Soy Candle Long Lasting Winter Candles for Home Dcor Thanksgiving & Holiday Gift for Women & Men
Auelife$19.894.0★26 rev
Vanilla Pumpkin Candle Warm Holiday Pumpkin Scent Christmas Winter Seasonal Candles for Home Hand-Poured Soy Candle for Christmas Dcor & Cozy Gifting
Aredenua$6.864.0★472 rev
Vanilla Pumpkin Candle Fall Holiday & Seasonal Pumpkin Aroma Autumn Soy Candle for Christmas Home Dcor & Cozy Seasonal Gifting
Aredenua$7.094.2★396 rev
M&SENSE Vanilla Pie Scented Candles 11.6oz Natural Soy Wax Non Toxic Double Wick 70 Hours Clean Burn Warm Spiced Scent Seasonal Holiday Gifts for Home Decor
M&SENSE$19.934.5★11 rev
Newest
by launch dateVanilla Pumpkin Candle Fall Holiday & Seasonal Pumpkin Aroma Autumn Soy Candle for Christmas Home Dcor & Cozy Seasonal Gifting
Aredenua$7.09396 rev
M&SENSE Vanilla Pie Scented Candles 11.6oz Natural Soy Wax Non Toxic Double Wick 70 Hours Clean Burn Warm Spiced Scent Seasonal Holiday Gifts for Home Decor
M&SENSE$19.9311 rev
Vanilla Pumpkin Candle Warm Holiday Pumpkin Scent Christmas Winter Seasonal Candles for Home Hand-Poured Soy Candle for Christmas Dcor & Cozy Gifting
Aredenua$6.86472 rev
Auelife Scented Candle Vanilla Pumpkin Candles 22oz Large 3-Wick Holiday Soy Candle Long Lasting Winter Candles for Home Dcor Thanksgiving & Holiday Gift for Women & Men
Auelife$19.8926 rev
Large Fall Candle Vanilla Pumpkin Scented 3-Wick 22oz Long Lasting
FF FRAGRFLOWING$21.7939 rev
Trending
90-day click momentumLarge Fall Candle Vanilla Pumpkin Scented 3-Wick 22oz Long Lasting
FF FRAGRFLOWING$21.794.3★
LA JOLIE MUSE Pumpkin Chai Home Scented Candle for Fall | Non Toxic Natural Soy | Luxury Jar Candle | Decor Gifts for Women & Men | 40 Hrs
LA JOLIE MUSE$20.824.5★
Vanilla Pumpkin Candle Fall Holiday & Seasonal Pumpkin Aroma Autumn Soy Candle for Christmas Home Dcor & Cozy Seasonal Gifting
Aredenua$7.094.2★
M&SENSE Vanilla Pie Scented Candles 11.6oz Natural Soy Wax Non Toxic Double Wick 70 Hours Clean Burn Warm Spiced Scent Seasonal Holiday Gifts for Home Decor
M&SENSE$19.934.5★
Auelife Scented Candle Vanilla Pumpkin Candles 22oz Large 3-Wick Holiday Soy Candle Long Lasting Winter Candles for Home Dcor Thanksgiving & Holiday Gift for Women & Men
Auelife$19.894.0★
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -7.2% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 24.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the scent is very pleasing”
“Great quality candle with long burn time”
“Beautiful candle”
“Great price”
“Gave it as a gift she Loves it”
“As expected”
“Long lasting”
“Its very relaxing”
What buyers complain about
“The fragrance is just barely noticeable”
“not worth the price”
“Won't stay lite”
“Very expensive and gave some as gifts”
“Not as advertised”
“Quality is low”
“It's big,”
“These candles don't feel as powerful as they used to”