vanilla bone broth protein powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$19.77–$80.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.15avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Market size
Okay$154K$154K/yr · 56K searches
Review moat
Okay3,576.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
558
Top-5 brand share
98%
Open market
1%
- Ancient Nutrition74%
- Paleovalley14%
- Left Coast Performance5%
- Zammex2%
- Paradise Naturals2%
- Carlyle1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings
Ancient Nutrition$58.384.4★68 rev
Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Vanilla
Paleovalley$64.474.4★488 rev
Ancient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings
Ancient Nutrition$37.674.4★6,108 rev
Ancient Nutrition Collagen Peptides Powder Multi Collagen Protein Women & Men Vitamin C Probiotics Hydrolyzed Collagen Supports Skin Joints Gut Health Unflavored (40 Servings)
Ancient Nutrition$37.864.4★44,413 rev
Ancient Nutrition Grass Fed Cage Free Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 20 Servings
Ancient Nutrition$42.354.4★6,108 rev
Newest
by launch dateAncient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings
Ancient Nutrition$37.676,108 rev
Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Vanilla 15 Servings
Ancient Nutrition$50.4836 rev
Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Chocolate 15 Servings
Ancient Nutrition$49.7836 rev
Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings
Ancient Nutrition$58.3868 rev
Ancient Nutrition Multi Protein Animal Based Powder 26g Protein Grass Fed Whey Bone Broth Collagen Peptides Colostrum & Probiotics Supports Joint & Gut Health Vanilla 15 Servings
Ancient Nutrition$55.6248 rev
Trending
90-day click momentumAncient Nutrition Grass Fed Bone Broth Protein Powder 20g Protein Hydrolyzed Collagen Peptides Keto & Paleo Friendly Supports Joint Gut Health Vanilla 15 Servings
Ancient Nutrition$37.674.4★
Ancient Nutrition Multi Protein Animal Based Powder + Creatine 26g Protein Grass Fed Whey Bone Broth Collagen Peptides 5g Creatine Monohydrate Colostrum & Probiotics Dark Chocolate 15 Servings
Ancient Nutrition$58.384.4★
16oz Vanilla Bone Broth Protein Powder From Grass Fed Beef - Non-GMO Ingredients Gut-Friendly Low Carb Dairy Free Protein Powder - Natural Collagen Source For Joint Support - Keto Friendly
Left Coast Performance$33.234.3★
Paleovalley 100% Grass Fed Beef Bone Broth Protein Powder - Rich in Collagen Peptides for Hair Skin Gut Health Bone and Joint Support - 13g Protein Per Serving - No Gluten or GMOs - Chocolate
Paleovalley$64.594.5★
Ancient Nutrition Organic Multi Protein Plant Based Powder 25g Protein Hydrolyzed Pea Protein Digestive Enzymes & Probiotics Supports Muscle & Gut Health Vanilla 15 Servings
Ancient Nutrition$50.483.7★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +9.5% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Excellent product”
“Best protein supplement ever”
“It mixes well”
“Its rich flavor”
“Perfect Blend”
“It helps my joints”
“Great deal”
“Clean ingredients”
“Great nutrition supports collagen production”
What buyers complain about
“gross taste”
“Doesn't mix well”
“high price”
“It is unflavored”
“Fishy Smell”
“need better proteins”
“And I don't like sugar in my coffee”
“The stevia makes it nasty”
“the texture is unacceptable”
“Misleading advertising”