vaginal suppositories
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$18.52avg listing price — sweet spot $15–$100
Price range
Great$4.46–$67.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$436K$436K/yr · 389K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,269.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
73
Top-5 brand share
66%
Open market
30%
- Norforms25%
- vH essentials17%
- NutraBlast12%
- O Positiv8%
- Carlson4%
- Love Wellness4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
vH essentials Prebiotic pH Balanced Vaginal Suppositories Naturally Protect Against Odor 15 Count Box
vH essentials$7.374.4★12,796 rev
Norforms Feminine Deodorant Suppositories Gentle pH-Balanced Formula for Vaginal Odor Control Island Escape Scent 12 Count Pack of 3
Norforms$11.624.7★6,567 rev
NutraBlast Boric Acid Suppositories - 100% Pure Made in USA - Boric Life Intimate Health Support (30 Count)
NutraBlast$17.154.6★79,230 rev
O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)
O Positiv$21.024.7★4,579 rev
Norforms Feminine Deodorant Suppositories Long Lasting Odor Control Tropical Splash 12 Count
Norforms$7.504.8★714 rev
Newest
by launch date
Nahid Vaginal Moisturizing Suppositories | 15 mg Hyaluronic Acid | Long-Lasting 72-Hour Hydration | pH-Balanced Formula for Vaginal Dryness | Menopause & Hormonal Changes | 12 Inserts | 1 Pack
Nahid$24.9572 rev
ARME 20MG Hyaluronic Acid Vaginal Moisturizers Suppositories + Coconut Oil&VE 72-Hour for Vaginal Dryness from Menopause Surgery Hormone-Free Best Vaginal Dryness Products 1-Month Supply (12 Inserts)
Arme$19.63127 rev
O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)
O Positiv$21.024,579 rev
NewLife Naturals Vitamin E Vaginal Suppositories 38IU ESoothe - Moisture & Hydration Support - All Natural Estrogen Free Feminine Care - 24 Inserts
NewLife Naturals$14.261,156 rev
LoveBug Womens Health Rescue Vaginal Boric Acid Suppositories for Women - Fast Acting Suppository for Odor Discharge Yeast and pH Balance with Coconut Oil Hyaluronic Acid & Vitamin E 14 ct
LoveBug Women's Health$7.13430 rev
Trending
90-day click momentumARME 20MG Hyaluronic Acid Vaginal Moisturizers Suppositories + Coconut Oil&VE 72-Hour for Vaginal Dryness from Menopause Surgery Hormone-Free Best Vaginal Dryness Products 1-Month Supply (12 Inserts)
Arme$19.634.1★
Nahid Vaginal Moisturizing Suppositories | 15 mg Hyaluronic Acid | Long-Lasting 72-Hour Hydration | pH-Balanced Formula for Vaginal Dryness | Menopause & Hormonal Changes | 12 Inserts | 1 Pack
Nahid$24.954.0★
Bonafide Extra Strength Vaginal Moisturizer Revaree Plus 10 mg Hyaluronic Acid Hormone-Free For Vaginal Dryness Associated with Pain & Sensitive Tissue 1-Month Supply
Bonafide$67.714.4★
Amazon Basic Care Miconazole Nitrate Vaginal Insert 1200 mg and Miconazole Nitrate Cream 2% 1-Day Treatment Relieves Itching Vaginal Yeast Infection 0.32 Ounce 1 Count
Amazon Basic Care$11.624.5★
Norforms: Island Escape Long Lasting Feminine Deodorant - 12 Suppositories
Norforms$7.344.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“My favorite 🥰🥰 Good quality product that is easy to use”
“Works perfectly”
“Easy to Use”
“Worked as advertised”
“Intimate deodorant”
“Good price”
“Good moist”
“Fresh”
“No discomfort all”
“No irritation”
What buyers complain about
“Funky smell”
“Doesnt work very well”
“Can cause reaction and irritation”
“Too expensive”
“it also can have some crappy side effects”
“They do not dissolve”
“Didn't moisturize”
“They hurt”
“Not able to use”
“uncomfortable fit”