vaginal ph
Worth a lookShows low returns (0.1%), but soft demand (-8.1% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.99–$41.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 142K searches
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Review moat
Bad12,205.42avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
79
Top-5 brand share
56%
Open market
39%
- O Positiv27%
- vH essentials8%
- Vagisil8%
- Lemme7%
- Summer's Eve7%
- Wovarkie5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 33 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply
O Positiv$28.284.6★36,544 rev
Lemme Purr Vaginal Probiotic Gummies for Women - Balanced pH Healthy Odor Yeast Balance & Flora Support + Vitamin C for Immune Health - Tasty Pineapple (60 Count)
Lemme$28.004.4★6,058 rev
O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)
O Positiv$21.024.7★4,579 rev
NutraBlast Boric Acid Suppositories - 100% Pure Made in USA - Boric Life Intimate Health Support (30 Count)
NutraBlast$17.154.6★79,230 rev
Vagisil Feminine Wash for Intimate Area Hygiene Odor Block Gynecologist Tested Hypoallergenic 12 oz (Pack of 1)
Vagisil$5.444.7★28,393 rev
Newest
by launch date
AZO Vaginal Probiotic Mini-Chews for Women Supports Healthy Vaginal Odor Healthy Vaginal Flora Yeast Balance and pH* Delicious Fruit Punch Taste 14 Count
AZO$19.4590 rev
O Positiv URO pH Balanced Probiotic Wash Odor Control pH Balance Dryness & Irritation Support for Intimate Areas Probiotics & Lactic Acid 6.75 oz (Pack of 1)
O Positiv$16.011,865 rev
bnHUlMXw Feminine Probiotics Gummies Vaginal Women Probiotic Feminine Balance pH Gummies for Healthy Odor Improve Immune Support Vaginal Health with Slippery Elm(60 Gummies)
bnHUlMXw$16.71530 rev
O Positiv URO Boric Acid Vaginal Suppository with Lactic Acid and Aloe for Fast Relief and Vaginal Odor Control Vegan Free from Parabens Dyes and Fragrances 12 Count (Pack of 1)
O Positiv$21.024,579 rev
AnFamer Vaginal Probiotics for Women Female Promotes Ph Balance Healthy Vaginal Odor & Flora Urinary Tract Health with Prebiotics & Lactobacillus Probiotic Blend 30 Billion CFU 60 Capsules
AnFamer$9.90446 rev
Trending
90-day click momentumAZO Vaginal Probiotic Mini-Chews for Women Supports Healthy Vaginal Odor Healthy Vaginal Flora Yeast Balance and pH* Delicious Fruit Punch Taste 14 Count
AZO$19.454.6★
AnFamer Vaginal Probiotics for Women Female Promotes Ph Balance Healthy Vaginal Odor & Flora Urinary Tract Health with Prebiotics & Lactobacillus Probiotic Blend 30 Billion CFU 60 Capsules
AnFamer$9.904.5★
bnHUlMXw Feminine Probiotics Gummies Vaginal Women Probiotic Feminine Balance pH Gummies for Healthy Odor Improve Immune Support Vaginal Health with Slippery Elm(60 Gummies)
bnHUlMXw$16.714.3★
Her Fantasy Box | Fresh & Clean Boric Acid for pH Balance Odor Control & Comfort 30 Count
Her Fantasy Box$13.694.6★
Vital Source Nutrition Vaginal Probiotic Gummies for Women - pH Balance and Immune Defense Support Healthy Odor and Vaginal Flora - Vegan Gluten-Free - Hawaiian Pineapple - 60 Gummies - 30 Servings
Vital Source Nutrition$29.364.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“the quality seems solid”
“Great fragrance”
“Gets the job done”
“no harsh taste”
“As advertised”
“Good Value”
“Ease of use”
“Guaranteed Freshness”
“Best probiotic ever”
“Easy to digest and use”
What buyers complain about
“Strong smell”
“Did not work”
“Too expensive”
“Very irritating”
“Slight side effect tho”
“Bad for people who struggle with acid reflux”
“STOMACH PAIN”
“So I did nit get the full dosage”
“PAIN”
“Leaked”