vaginal perfume
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Price range
Good$2.76–$27.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,789.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
87
Top-5 brand share
93%
Open market
5%
- Summer's Eve71%
- Vagisil15%
- FDS4%
- Love Wellness2%
- Secret2%
- O Positiv1%
- Open — no brand owns it (5 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Summers Eve Blissful Escape Daily Feminine Spray with Talc-Free Odor-Neutralizing and Moisture-Absorbing Formula 2 Oz Pack of 3
Summer's Eve$8.764.7★4,952 rev
Summers Eve Daily Refreshing Feminine Spray Blissful Escape Daily Body Spray for Women Feminine Care that Neutralizes & Reduces Body Odor Gynecologist-Tested 2 oz
Summer's Eve$2.904.6★20,058 rev
Summers Eve Ultra Feminine Spray Daily Body Spray for Women Feminine Care that Neutralizes & Reduces Body Odor Gynecologist-Tested 2 oz 3 Pack
Summer's Eve$9.694.7★21,465 rev
Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz
Summer's Eve$4.364.6★20,058 rev
Summers Eve Amber Nights Daily Feminine Spray with Talc-Free Odor-Neutralizing and Moisture-Absorbing Formula 2 Oz
Summer's Eve$2.764.6★20,058 rev
Newest
by launch date
vH essentials Intimate Cleansing Spray with Hypochlorous Acid 3 fl oz Gentle pH-Balanced Feminine Cleanser for Odor Control Freshness & Comfort Alcohol-Free Sting-Free
vH essentials$7.7372 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz
Secret$11.5612,408 rev
Love Wellness Intimate Skin Support I FDA-Cleared Cleanser Spray I Removes Buildup & Soothes Irritated Skin Hypochlorous Acid Formula pH Balanced & Fragrance Free 4 fl oz
Love Wellness$18.911,223 rev
Summers Eve Feminine Cleansing Spray Variety Pack (Blissful Escape Island Splash Tahitian Sunset Sheer Floral & Baby Powder) (1 of each)
Summer's Eve$27.06289 rev
URO Intimate Whole Body Deodorant Cream Dermatologist Tested Hypoallergenic Non-irritating Aluminum Free Unscented Dries Clear Odor & Moisture Control Anti-Chafing 3 Oz Tube (Pack of 1)
O Positiv$16.762,098 rev
Trending
90-day click momentumvH essentials Intimate Cleansing Spray with Hypochlorous Acid 3 fl oz Gentle pH-Balanced Feminine Cleanser for Odor Control Freshness & Comfort Alcohol-Free Sting-Free
vH essentials$7.734.6★
Summers Eve Blissful Escape Daily Feminine Spray with Talc-Free Odor-Neutralizing and Moisture-Absorbing Formula 2 Oz Pack of 3
Summer's Eve$8.764.7★
Summers Eve Ultra Daily Feminine Spray with Talc-Free Odor-Neutralizing and Sweat-Absorbing Formula 2 Oz
Summer's Eve$3.174.6★
Summers Eve Daily Refreshing Feminine Spray Blissful Escape Daily Body Spray for Women Feminine Care that Neutralizes & Reduces Body Odor Gynecologist-Tested 2 oz
Summer's Eve$2.904.6★
Summers Eve Feminine Cleansing Spray Variety Pack (Blissful Escape Island Splash Tahitian Sunset Sheer Floral & Baby Powder) (1 of each)
Summer's Eve$27.064.8★
Demand
Weekly Amazon search volume, last 31 weeks — +7.0% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Excellent product”
“reasonably priced”
“Easy to use”
“As Advertised”
“fresh feeling”
“Effective product”
“Does not irritate my skin”
“dries nicely”
“The spray works well”
What buyers complain about
“Unpleasant scent”
“It just doesnt work well”
“Product leaks when spraying”
“causes severe itching”
“It's a bit pricey”
“Does NOT last at all”
“not easy to use”
“Much smaller than advertised”
“Not as claimed”
“Flimsy material”