vaginal gel
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Great$22.40avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Great$12.70–$33.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 604K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,744.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
74
Top-5 brand share
100%
Open market
0%
- LACTOMEDI63%
- Rephresh23%
- Good Clean Love12%
- Replens2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LACTOMEDI Intimate Care Gel | 10-Day Intensive Care Package | Vaginal Probiotics Applicator | Yeast Infection Care | BV Care for Women | pH Balance Gel | Itchiness and Unpleasant Odor | 1Box x 10pcs
LACTOMEDI$33.444.4★1,674 rev
LACTOMEDI Intimate Care Gel | 5-Day Package | Vaginal Probiotics Applicator | Yeast Infection and BV Care | pH Balance | Itchiness and Unpleasant Odor | 1Box x 5pcs
LACTOMEDI$19.234.4★1,674 rev
RepHresh Pro-B Vaginal Probiotic Supplement pH Balance Probiotics for Women Balances Yeast and Bacteria to Maintain Feminine Health Daily Oral Capsules 30 Count
Rephresh$23.364.6★22,495 rev
LACTOMEDI PDRN Intimate Recovery Gel (4 pcs) Vegan Phyto-PDRN Vaginal Moisturizing Gel for Elasticity & Firm-Feel Support Hydrating Intimate Care pH Balanced
LACTOMEDI$33.674.6★115 rev
RepHresh Odor Eliminating Vaginal Gel Fragrance Free Balances Vaginal pH Odor Control Up to 3 Days 4 Pre-Filled Applicators
Rephresh$15.544.6★10,205 rev
Newest
by launch dateLACTOMEDI PDRN Intimate Recovery Gel (4 pcs) Vegan Phyto-PDRN Vaginal Moisturizing Gel for Elasticity & Firm-Feel Support Hydrating Intimate Care pH Balanced
LACTOMEDI$33.67115 rev
LACTOMEDI Intimate Care Gel | 5-Day Package | Vaginal Probiotics Applicator | Yeast Infection and BV Care | pH Balance | Itchiness and Unpleasant Odor | 1Box x 5pcs
LACTOMEDI$19.231,674 rev
LACTOMEDI Intimate Care Gel | 10-Day Intensive Care Package | Vaginal Probiotics Applicator | Yeast Infection Care | BV Care for Women | pH Balance Gel | Itchiness and Unpleasant Odor | 1Box x 10pcs
LACTOMEDI$33.441,674 rev
LACTOMEDI Feminine Foaming Wash | Gentle Foam Cleanser for Intimate Hygiene | pH-Balanced Formula for Sensitive Skin | Yeast infection treatment | EWG Green Certification | 5.07 fl oz.
LACTOMEDI$13.16373 rev
Good Clean Love Rehydrate Ultra Moisturizing Vaginal Gel with Hyaluronic Acid pH-Balanced Vaginal Moisturizer Water-Based Feminine Care Long Lasting Relief from Dryness & Discomfort 2 Oz
Good Clean Love$22.951,390 rev
Trending
90-day click momentumLACTOMEDI PDRN Intimate Recovery Gel (4 pcs) Vegan Phyto-PDRN Vaginal Moisturizing Gel for Elasticity & Firm-Feel Support Hydrating Intimate Care pH Balanced
LACTOMEDI$33.674.6★
RepHresh Pro-B Vaginal Probiotic Supplement pH Balance Probiotics for Women Balances Yeast and Bacteria to Maintain Feminine Health Daily Oral Capsules 30 Count
Rephresh$23.364.6★
LACTOMEDI Feminine Foaming Wash | Gentle Foam Cleanser for Intimate Hygiene | pH-Balanced Formula for Sensitive Skin | Yeast infection treatment | EWG Green Certification | 5.07 fl oz.
LACTOMEDI$13.164.6★
LACTOMEDI Intimate Care Gel | 10-Day Intensive Care Package | Vaginal Probiotics Applicator | Yeast Infection Care | BV Care for Women | pH Balance Gel | Itchiness and Unpleasant Odor | 1Box x 10pcs
LACTOMEDI$33.444.4★
Good Clean Love Restore Moisturizing Vaginal Gel pH-Balanced Vaginal Moisturizer Water-Based Feminine Care with Aloe Vera & Lactic Acid Reduces Dryness Discomfort & Odor for Women 2 Oz
Good Clean Love$14.914.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 3.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great product for us girls”
“Gets the job done”
“Just as advertised”
“Easy to use”
“moisturizing which I like”
“What I really appreciate is that it keeps everything feeling clean, calm, and refreshed without masking your bodys natural pheromone scent or causing irritation”
“Very comfortable”
“Worth the money”
“Everything is hypoallergenic”
“It lubricates, stays in place and never gushes out”
What buyers complain about
“Didn't work”
“Made my symptoms worse”
“very irritating”
“A bit pricey”
“Didnt help smell”
“Honestly, this was way too watery to use”
“I got zero relief”
“The online description did not list the ingredients of this product”
“Causes yeast infections”
“this product is very deceiving”