vaginal cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 815K searches
Price range
Good$4.61–$29.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad14,256.58avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
59
Top-5 brand share
100%
Open market
0%
- Vagisil65%
- Monistat25%
- Medicine Mama's Apothecary4%
- Amazon Basic Care3%
- HealthWise3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vagisil Maximum Strength Feminine Anti-Itch Cream with Benzocaine for Women Helps Relieve Yeast Infection Irritation Gynecologist Tested Fast-Acting Soothes and Cools Skin 1 oz
Vagisil$5.744.6★19,528 rev
Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz
Monistat$5.104.6★15,798 rev
Vagisil Itch Protect Daily Creme with Prebiotic Oatmeal Fragrance-Free Protective Formula with Shea Butter and Sunflower Oil pH Balanced Fast-Absorbing Moisturizer Hypoallergenic 2 oz
Vagisil$7.554.5★894 rev
Vagisil Regular Strength Anti-Itch Feminine Cream for Women Gynecologist Tested Hypoallergenic Fast-acting and Long-lasting Itch Relief Vaginal Moisturizer Soothes and Cools 1 oz (Pack of 1)
Vagisil$5.764.6★3,241 rev
VMAGIC by Medicine Mama Organic Vulva Balm Intimate Skin Care Menopause Support Relieves Feminine Dryness Itching & Irritation Hormone Free Vaginal Moisturizer for Women 2 oz
Medicine Mama's Apothecary$29.134.4★15,391 rev
Newest
by launch date
HealthWise Feminine Anti-Itch Cream | Soothing Itch Relief | Aloe Vitamin A D and E | Irritation Relief | Vagicaine | 1 oz. | External Analgesic
HealthWise$5.12187 rev
Vagisil Itch Protect Daily Creme with Prebiotic Oatmeal Fragrance-Free Protective Formula with Shea Butter and Sunflower Oil pH Balanced Fast-Absorbing Moisturizer Hypoallergenic 2 oz
Vagisil$7.55894 rev
Vagisil Maximum Strength Feminine Anti-Itch Cream with Benzocaine for Women Helps Relieve Yeast Infection Irritation Gynecologist Tested Fast-acting Soothes and Cools Skin 1 oz (Pack of 4)
Vagisil$21.3019,528 rev
Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz Pack of 2
Monistat$12.0915,798 rev
Amazon Basic Care Miconazole 7 Miconazole Nitrate Vaginal Antifungal Cream 2 Percent 7-Day Yeast Infection Treatment for Women Relieves Itching and Irritation 1.59 ounce
Amazon Basic Care$7.4923,750 rev
Trending
90-day click momentumHealthWise Feminine Anti-Itch Cream | Soothing Itch Relief | Aloe Vitamin A D and E | Irritation Relief | Vagicaine | 1 oz. | External Analgesic
HealthWise$5.124.4★
Amazon Basic Care Miconazole 7 Miconazole Nitrate Vaginal Antifungal Cream 2 Percent 7-Day Yeast Infection Treatment for Women Relieves Itching and Irritation 1.59 ounce
Amazon Basic Care$7.494.5★
Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz
Monistat$5.104.6★
Monistat 1-Day Yeast Infection Treatment for Women 1 Miconazole Ovule Insert & External Itch Relief Cream (9g Tube) Combo Pack Maximum Strength
Monistat$17.794.6★
Monistat Instant Itch Relief Cream for Women Fragrance-Free Formula with Aloe Vera Soothes and Cools Vaginal Itch 1 Oz Pack of 2
Monistat$12.094.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.Peak months: Jan, Jul · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“soothes dry skin”
“IT WORKS LIKE A CHARM”
“No irritation”
“Works as advertised”
“Good Value”
“Helps very much with the itch”
“soft”
“are very convenient to keep on hand for on-the-go use”
“It is fragrance free”
What buyers complain about
“Irritated My Skin”
“Didn't do the job”
“The price is a little high”
“No smell to it”
“Incredibly painful”
“The jar is small though”
“I constantly struggled with dryness”
“Very uncomfortable”
“My sensitive skin didn't like it”
“The lasting effects were awful though”