vaginal applicators
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Good$797K$797K/yr · 437K searches
Avg price
Good$14.41avg listing price — sweet spot $15–$100
Price range
Good$6.98–$32.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,442.65avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
9
Top-5 brand share
92%
Open market
5%
- TENKAIWICK44%
- NewLife Naturals28%
- kindshine10%
- Nieteyrue6%
- Natureland4%
- SEROVERA3%
- Open — no brand owns it (2 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
30 Pack Disposable Vaginal Suppository Applicator for Women Fits Most Lubricants Creams Gels Pills Tablet Suppositories Threaded End Soft & Small Tip with Dosage Markings Individually Wrapped
TENKAIWICK$9.894.6★1,259 rev
NewLife Naturals Disposable Vaginal Applicators 30 Pack Threaded Vaginal Cream Applicators with Dosage Markings Individually Wrapped Clean Single Use for Gels Lubricants & Creams Made in USA
NewLife Naturals$18.384.7★2,998 rev
NewLife Naturals Disposable Vaginal Applicators 15 Pack Threaded Vaginal Cream Applicators with Dosage Markings Individually Wrapped Clean Single Use for Gels Lubricants & Creams Made in USA
NewLife Naturals$10.214.7★3,011 rev
100 PACK Disposable Vaginal Suppository Applicator for Women Fits Most Lubricants Creams Gels Pills Tablet Suppositories Threaded End Soft & Small Tip with Dosage Markings Individually Wrapped
TENKAIWICK$23.284.6★1,259 rev
60 PACK Disposable Vaginal Suppository Applicator for Women Fits Most Lubricants Creams Gels Pills Tablet Suppositories Threaded End Soft & Small Tip with Dosage Markings Individually Wrapped
TENKAIWICK$15.724.6★1,259 rev
Newest
by launch date
32 Pack Disposable Vaginal Cream Applicators for Women Suppository Applicators with Dosage Markings Hygienic Individually Wrapped Threaded Applicators Fits Most Vaginal Creams Gels & Lubricants
kindshine$8.8098 rev
16 Pack Disposable Vaginal Cream Applicators for Women Suppository Applicators with Dosage Markings Hygienic Individually Wrapped Threaded Applicators Fits Most Vaginal Creams Gels & Lubricants
kindshine$6.9898 rev
TENKAIWICK 30 Pack Disposable Vaginal Suppository Applicator for Women Vaginal Applicator fits Size 0/00 Cap-Sules and Most Pills Tablet Suppositories Individually Wrapped
TENKAIWICK$9.25304 rev
60 PACK Disposable Vaginal Suppository Applicator for Women Fits Most Lubricants Creams Gels Pills Tablet Suppositories Threaded End Soft & Small Tip with Dosage Markings Individually Wrapped
TENKAIWICK$15.721,259 rev
30 Pack Disposable Vaginal Suppository Applicator for Women Fits Most Lubricants Creams Gels Pills Tablet Suppositories Threaded End Soft & Small Tip with Dosage Markings Individually Wrapped
TENKAIWICK$9.891,259 rev
Trending
90-day click momentum32 Pack Disposable Vaginal Cream Applicators for Women Suppository Applicators with Dosage Markings Hygienic Individually Wrapped Threaded Applicators Fits Most Vaginal Creams Gels & Lubricants
kindshine$8.804.4★
16 Pack Disposable Vaginal Cream Applicators for Women Suppository Applicators with Dosage Markings Hygienic Individually Wrapped Threaded Applicators Fits Most Vaginal Creams Gels & Lubricants
kindshine$6.984.4★
BPA FREE- Made in USA- Disposable Vaginal Applicators Comfort Tip Threaded Applicator Sealed for Hygiene. Fits Estrace Preseed Premarin & Most OTC Creams Gels and Lubricants- 60 Applicators
Restore Can Help$30.674.9★
BPA FREE- Made in USA- Disposable Vaginal Applicators Comfort Tip Threaded Applicator Sealed for Hygiene. Fits Estrace Preseed Premarin & Most OTC Creams Gels and Lubricants- 30 Applicators
Restore Can Help$16.484.6★
100 PACK Disposable Vaginal Suppository Applicator for Women Fits Most Lubricants Creams Gels Pills Tablet Suppositories Threaded End Soft & Small Tip with Dosage Markings Individually Wrapped
TENKAIWICK$23.284.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“As Advertised”
“affordable”
“Good quality with clear measurement”
“Easy use applicators”
“Comfortable to use”
“they fit comfortably”
“works perfectly”
“Convenient and hygienic”
“they are smooth”
What buyers complain about
“Not fitting”
“Not easy to open or use”
“I assume it is just terrible quality control”
“A bit uncomfortable”
“Wrong measurements”
“Cheaply made does not push whatever product youre using out”
“making a mess”
“Following the molding excess sharp edges are left”
“too much product is wasted”
“Dangerous and not compatible”