urn vault
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Review moat
Great324.65avg incumbent reviews — the moat a new listing must climb
Avg price
Good$125.36avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.8%90-day search growth — must beat 0% to launch
Returns
Okay3.8%return rate — above 6% kills the launch gate
Market size
Okay$102K$102K/yr · 81K searches
Price range
Okay$58.86–$224.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
12
Top-5 brand share
95%
Open market
3%
- Crowne Vault48%
- Silverlight Urns21%
- Mainely Urns13%
- Rsobl9%
- Momentful Life5%
- Gregspol Ltd2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crowne Vault Recycled Urn Vault for Underground Burial | Fortified Urn Vaults to Hold Cremation Urns for Cemetery and Ground Burials | Made in The USA and Responsibly Manufactured (Coronet Carbon)
Crowne Vault$88.714.8★1,441 rev
Crowne Vault Urn Vault for Underground Burial | Fortified Container to Hold Adult Human Ashes and Cremation Urns for Cemetery and Ground Burial | Made in the USA (Regent Granite Grey)
Crowne Vault$107.614.8★1,441 rev
LegacyGuard Durable Polymer Burial Urn Vault - Vault for Ground Burial of One Cremation Urn - White Granite - Made in the U.S.A. - Mainely Urns
Mainely Urns$98.134.4★97 rev
Crowne Vault | Double Urn Vaults for Underground Burial | Holds Two Adult Cremation Urns for Cemetery and Ground Burials | Made in The USA (Marquis Granite Grey)
Crowne Vault$167.604.8★1,441 rev
Custom Engraved Mackenzie Urn Vault - Up to Three Line of Custom Engraving Included. Six Different Custom Fonts to Choose from. Cultured Marble Adult Full Size urn. Carrera Color
Momentful Life$209.914.9★191 rev
Newest
by launch date
GetUrns Urn Vault for Burial Durable Cremation Urn Container for Ground Burial | Weather-Resistant ABS Plastic | Secure Vault for Cemetery Use Made in USA (White Granite)
GetUrns$99.750 rev
Crowne Vault Castlegard Cremation Niche Marker | Durable Mausoleum & Columbarium Memorial Plaque | Fits Standard Crematory Container | Made in USA (Granite Grey)
Crowne Vault$58.8613 rev
Fortress Urn Vault Double in White Urn Vault for Two Companion Urn Vault for Ground Burial Holds Two Adult Cremation Urns for Human Ashes Durable Cremation Urn Vault for Cemetery Burial
Silverlight Urns$195.3128 rev
Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Gold Holds One Urn
Silverlight Urns$169.407 rev
Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - White Holds One Urn
Silverlight Urns$169.927 rev
Trending
90-day click momentumGetUrns Urn Vault for Burial Durable Cremation Urn Container for Ground Burial | Weather-Resistant ABS Plastic | Secure Vault for Cemetery Use Made in USA (White Granite)
GetUrns$99.750.0★
Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Granite Gray Holds One Urn
Silverlight Urns$114.974.2★
Custom Silverlight Engraved Safeguard Urn Vault for Ground Burial - Navy Blue Holds One Urn
Silverlight Urns$130.174.2★
LegacyGuard Durable Polymer Burial Urn Vault - Vault for Ground Burial of One Cremation Urn - Navy Blue - Made in the U.S.A. - Mainely Urns
Mainely Urns$103.064.6★
Silverlight Fortress Urn Vault in Gold Single Urn Vault for One Ground Burial Urn Vault Holds One Adult Cremation Urn for Human Ashes Durable Cremation Urn Vault for Cemetery Burial
Silverlight Urns$125.594.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.8% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality construction”
“The product is as advertised”
“It's worth it buy it”
“Perfect size”
“Well built”
“Not too heavy”
“HEAVY”
“Well constructed”
“The color”
“Made in the USA”
What buyers complain about
“flimsy especially for 100 dollars”
“I didn't realize how big it was”
“we were expecting something twice as thick as it is”
“Looks cheap”
“way overpriced for what it is”
“Not a true color”
“Its plastic”
“It wasn't as durable as I'd hoped”