unflavored protein powder
Launch itA $8.8M/yr market growing +3.8% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$8.8M$8.8M/yr · 2.7M searches
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Incredible$20.84–$98.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$46.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,055.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
35
Top-5 brand share
94%
Open market
4%
- NAKED68%
- Isopure11%
- Nutricost7%
- Orgain4%
- BulkSupplements4%
- Levels Nutrition2%
- Open — no brand owns it (2 brands, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★10,286 rev
Isopure Zero Carb 100% Pure Whey Isolate Protein Powder Gluten Free with Vitamins Unflavored 25g Protein Per Serving 1 Lb 16 Servings (Packaging May Vary)
Isopure$25.864.4★40,202 rev
NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings
NAKED$44.274.2★8,125 rev
NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings
NAKED$54.584.4★1,566 rev
NAKED Whey 5LB 100% Grass Fed Unflavored Whey Protein Powder - Only 1 Ingredient NSF Certified Undenatured Gluten Free Soy Free Promote Muscle Growth and Recovery - 76 Servings
NAKED$98.304.3★10,286 rev
Newest
by launch date
Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)
Isopure$20.84117 rev
NAKED Chocolate Whey Isolate Protein - Only 6 Ingredients 30g Grass-Fed Protein Undenatured No GMO No Soy Gluten-Free No Preservatives - 24 Servings
NAKED$55.91234 rev
NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings
NAKED$54.581,566 rev
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings
NAKED$44.278,125 rev
Trending
90-day click momentum
Carlyle Grass Fed Whey Protein Powder | 2lb | 33g of Protein Per Serving | Unflavored | Sugar and Hormone Free | Non-GMO and Gluten Free Supplement | By Herbage Farmstead
Carlyle$34.154.4★
Isopure Essentials 100% Whey Protein Powder with Vitamins 20g Protein Per Serving Unflavored 13 Servings (Pack of 1)
Isopure$20.844.2★
BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.894.4★
NAKED Whey 1Lb - Only 1 Ingredient Grass Fed Whey Protein Powder NSF Certified Undenatured No Gmos No Soy Gluten Free Stimulate Growth Enhance Recovery - 15 Servings
NAKED$26.964.3★
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent protein supplement”
“No weird taste”
“well reviewed product”
“Good flavor”
“Easy to mix”
“Clean ingredients”
“it blends very well”
“Reasonable price”
“As described”
“Slightly sweet”
What buyers complain about
“Metallic taste”
“Inconsistent flavor”
“Dissolves Poorly”
“The protein and nutritional content of the product, we have an issue”
“High price”
“Contains Sucralose, possibly the worst artificial sweetener”
“gritty texture”
“Chemical smell and taste”
“Horrible quality control”
“Limited ingredients”