ultrathon insect repellent 12 hours
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Growth
Great+102.3%90-day search growth — must beat 0% to launch
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Price range
Good$6.40–$31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,324.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$20K$20K/yr · 34K searches
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
50
Top-5 brand share
94%
Open market
2%
- Sawyer43%
- Ben's19%
- Repel17%
- Proven11%
- Boogie4%
- SC Johnson4%
- Open — no brand owns it (1 brand, 2%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★24,580 rev
Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
Ben's$22.024.5★5,136 rev
Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
Repel$7.434.6★16,223 rev
Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless
Proven$15.624.6★2,134 rev
Repel OZ Insect Block
Repel$8.064.6★5,174 rev
Newest
by launch date
Sawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce
Sawyer$9.8224,580 rev
OFF! Insect Repellent Lotion for Adults & Kids Fragrance-Free Picaridin Bug Repellent for Everyday DEET-Free Protection from Mosquitoes and Ticks 3.8 oz
OFF!$6.661,549 rev
Proven Insect Repellent Lotion for Mosquitoes Ticks & Black Flies - (2 Pack) 2 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Travel Size for Camping or Hiking - Odorless
Proven$15.622,134 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.492,690 rev
Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)
Ben's$17.972,338 rev
Trending
90-day click momentumSawyer Products SP563 20% Picaridin Insect Repellent Lotion 3-Ounce
Sawyer$9.824.6★
Sawyer Products SP657 Premium Permethrin Insect Repellent for Clothing Gear & Tents Trigger Spray 24-Ounce
Sawyer$17.594.6★
Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
Ben's$22.024.5★
Bens Tick & Insect Repellent Eco Spray - Bug Spray with 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Fragrance-Free - 6 oz (2 Pack)
Ben's$17.974.3★
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +102.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best Insect Repellent”
“There are so many good products in this world”
“Love the smell”
“Its easy to apply”
“Best tick spray out there”
“As advertised”
“Definitely worth the money”
“Was very effective”
“Perfect for travel”
“Strong -- and effective”
What buyers complain about
“I was really disappointed with this insect repellent spray”
“Leaks everywhere”
“Leaks all over when you try to spray it”
“Did not work”
“the smell isn't very pleasant”
“Too small for me”
“Hard to use”
“not a good product at all”
“Product Does Not Cover 5 Outfits As It Claims”
“Oily”