uber numb
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$18.15avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.00–$31.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad10,843.71avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 15K searches
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
56
Top-5 brand share
80%
Open market
14%
- Ebanel34%
- Curist30%
- Treatonic7%
- --6%
- WELMATE5%
- Adiva Intimates3%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz
Ebanel$17.824.1★78,231 rev
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.044.3★1,210 rev
Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz
Treatonic$21.304.3★2,953 rev
Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Numb25 Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz
--$16.984.2★6,810 rev
WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief
WELMATE$21.914.4★2,298 rev
Newest
by launch date
Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use
Aemerry$19.43175 rev
Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz
Treatonic$21.302,953 rev
WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief
WELMATE$21.912,298 rev
Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.
Hempvana$20.006,013 rev
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.041,210 rev
Trending
90-day click momentumNumbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use
Aemerry$19.434.1★
Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.
Hempvana$20.004.3★
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.044.3★
Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz.
Aspercreme$10.484.4★
Numb AF Anal numbing Cream 1.5 fl oz Spearmint Flavored
Adiva Intimates$12.254.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Works perfectly”
“Good pain relieving cream”
“Excellent product”
“As advertised”
“Great value for the money”
“Doesnt stink”
“Help in knee pain”
“Easy to use”
“It was smooth to apply”
“It's works within minutes and lasts”
What buyers complain about
“No results so far”
“No Pain Relief”
“Too expensive”
“the smell is quite offensive”
“the spot was numb for a while”
“wore off really fast”
“The bottle is small”
“Difficult to use”
“had the same reaction”
“Not as advertised”