turmeric essential oil
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Growth
Good+58.5%90-day search growth — must beat 0% to launch
Review moat
Good777.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$8.52–$24.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$64K$64K/yr · 43K searches
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
29
Top-5 brand share
67%
Open market
26%
- Brooklyn Botany23%
- Handcraft Blends13%
- NOW Foods12%
- Majestic Pure9%
- Plant Therapy9%
- Edens Garden7%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brooklyn Botany Turmeric Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.384.6★156 rev
Handcraft Blends Turmeric Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.644.4★144 rev
NOW Essential Oils Turmeric Essential Oil Soothing Uplifting Balancing 100% Pure Child-Resistant Cap 1-Ounce
NOW Foods$12.494.6★135 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Turmeric Essential Oil Turmeric Oil 4 Fl Oz
Majestic Pure$9.944.5★40 rev
Plant Therapy USDA Certified Organic Turmeric CO2 Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Supports Healthy Digestion
Plant Therapy$13.954.6★723 rev
Newest
by launch date
Turmeric Curcumin with Black Pepper Drops - Organic Turmeric Liquid Drops Gold Curcumin Oil Black Pepper Ginger Extract Root Supplements 1180mg - Ginger Liquid Joint Support Supplement Tincture 2oz
DR. BO$10.0142 rev
Brooklyn Botany Turmeric Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.38156 rev
Handcraft Blends Turmeric Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.64144 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Turmeric Essential Oil Turmeric Oil 4 Fl Oz
Majestic Pure$9.9440 rev
100% Pure Turmeric Oil - 4 Fl Oz Turmeric Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$12.5585 rev
Trending
90-day click momentumTurmeric Curcumin with Black Pepper Drops - Organic Turmeric Liquid Drops Gold Curcumin Oil Black Pepper Ginger Extract Root Supplements 1180mg - Ginger Liquid Joint Support Supplement Tincture 2oz
DR. BO$10.014.8★
Turmeric Essential Oil (4 oz) Premium Therapeutic Grade 100% Pure and Natural Perfect for Aromatherapy Diffuser DIY by Mary Tylor Naturals
Mary Tylor Naturals$11.434.0★
Plant Therapy USDA Certified Organic Turmeric CO2 Essential Oil 10 mL (1/3 oz) 100% Pure Undiluted Supports Healthy Digestion
Plant Therapy$13.954.6★
Brooklyn Botany Turmeric Essential Oil - Huge 4 Fl Oz - 100% Pure and Natural - Premium Grade with Dropper - for Aromatherapy and Diffuser
Brooklyn Botany$9.384.6★
Turmeric 3.38fl.oz Essential Oil PHATOIL Pure Aromatherapy Oils for Diffuser Humidifier Perfect for DIY Soap Candle Bath Bombs Making(100ml)
PHATOIL$8.524.4★
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +58.5% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“A good brand to stand by”
“Doesn't taste terrible as I had figured it would”
“Easy to use”
“Works wonderful on my inflammation”
“Its smells strong”
“does what I wanted it to”
“Not expensive”
“I like that the ingredient list includes natural ingredients like black pepper & ginger”
“uses all organic ingredients”
“ease joint discomfort”
What buyers complain about
“the taste is absolutely horrible”
“Other brands can have cheap fragrances”
“If the manufacturer does not know what the proportions of ingredients in their product are that product is not for me”
“Money right down the drain”
“Product Confusion”
“Doesnt work for me”
“I found mixing it with water dilutes it too much”
“Beware- cause severe skin reaction, burning skin, be careful where you touched as I still had oil on my hands and slightly touch my face and now face is red and burning too”
“Burned my eyes”
“The most important plant based vitamin is take got pain along with collagen i use it twice a day”