tums heartburn and sleep support
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.62avg listing price — sweet spot $15–$100
Price range
Okay$9.16–$19.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,691avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 61K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
28
Top-5 brand share
100%
Open market
0%
- ALKA-SELTZER PLUS49%
- TUMS46%
- Pepcid3%
- Amazon Basic Care3%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.424.8★805 rev
Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count
ALKA-SELTZER PLUS$9.254.8★1,649 rev
ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct
ALKA-SELTZER PLUS$19.754.8★2,194 rev
Pepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct
Pepcid$9.404.2★402 rev
Alka-Seltzer Plus Severe Cold Medicine Day and Night PowerFast Fizz Day + Night Effervescent Tablets 24 Count
ALKA-SELTZER PLUS$9.414.8★2,194 rev
Newest
by launch datePepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct
Pepcid$9.40402 rev
Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count
ALKA-SELTZER PLUS$9.251,649 rev
Alka-Seltzer Plus Severe Cold Medicine Day and Night PowerFast Fizz Day + Night Effervescent Tablets 24 Count
ALKA-SELTZER PLUS$9.412,194 rev
TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.42805 rev
ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct
ALKA-SELTZER PLUS$19.752,194 rev
Trending
90-day click momentumTUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count
TUMS$12.424.8★
ALKA-SELTZER Plus Severe Cold & Flu Medicine - PowerFast Fizz Tablets for Adults and Children 12+ - 48ct
ALKA-SELTZER PLUS$19.754.8★
Alka-Seltzer Cold Cold & Allergy Max Strength Fast Gels Allergy Medicine Multi-Symptom Relief Body Aches and Pains Congestion Relief 24 Count (Packing May Vary)
ALKA-SELTZER PLUS$9.164.7★
Alka-Seltzer Plus Severe Cold PowerFast Fizz Effervescent Tablets Nighttime Cold Symptom Relief 24 Count
ALKA-SELTZER PLUS$9.254.8★
Pepcid Soothing Gummies Heartburn Relief + Sleep Support Gummies Help Occasional Heartburn Upset Stomach Acid Indigestion + Sleeplessness Calcium & Melatonin Strawberry 32 ct
Pepcid$9.404.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This really works for the flu i would recommend this”
“Works very well”
“Sleep well”
“Good quality”
“Tastes like candy”
“Good deal”
“As described”
“No more heartburn”
“I love these for my son they work on his acid reflux and heartburn and acid in the stomach it depends on the person how they feel about texture”
“Solid product”
What buyers complain about
“The taste is very blah”
“Trouble Sleeping”
“Allergies”
“Tastes so bad that I couldn't swallow it”
“Does not work”
“bad Flavor”
“HUGE capsules”
“Beware-Does not contain guaifenesin”
“It is honestly too pricey”
“avoid these because the texture is awful”