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64

tryptophan

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 20Conversion 95Competition 49Returns 100Price range 77Avg price 95Brand share 58Review moat 51Quality gap 47

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$26.33

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 367K searches

Price range

Great$9.83–$119.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Good1,479.57

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

39

Top-5 brand share

71%

Open market

24%

  • NOW Foods28%
  • Nutricost19%
  • Life Extension8%
  • Pure Encapsulations8%
  • BulkSupplements7%
  • Horbäach6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$61K10%$122K15%$183K20%$244K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
12K8KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality26%

“Helps me sleep”

Quality-Overall13%

“Great brand with quality supplements”

Stress/Anxiety8%

“Very effective at calming stress”

Value For Money5%

“reasonable price”

Focus Enhancement4%

“Actually helped improve my focus”

Vitamin4%

“Excellent supplement”

Advertised Vs Actual Product3%

“Does exactly what it advertises”

Efficiency3%

“Effective”

Dosage3%

“I found that just taking a single 500mg capsule was enough for me”

Ingredients-Overall3%

“I like that it combines several ingredients in one bottle, including GABA, 5-HTP, L-tryptophan, L-theanine, and ashwagandha, instead of having to buy each one separately”

What buyers complain about

Sleep Quality27%

“Did not work for sleep”

Functionality-Overall9%

“Didn't work for me”

Dosage7%

“Since the dose is pretty high”

Side Effects6%

“Made me nauseated”

Value For Money6%

“Price is absolutely insane”

Ingredients-Overall4%

“However, I took off three stars because of as others have said, the black pepper ingredient is too much”

Acid Regulator/Stomach Ache Relief4%

“Can cause stomach issues”

Strength3%

“Ineffective”

Stress/Anxiety3%

“definitely anxiety inducing”

Quality-Overall3%

“I am appalled by the lack of quality control for this product”

Top return reasons

Functionality-Overall40%
Acid Regulator/Stomach Ache Relief20%
Sleep Quality20%
Quality-Overall10%
Comfort-Overall10%