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54

truheight growth protein shake

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 53Growth 53Conversion 76Competition 6Returns 100Price range 95Avg price 95Brand share 0Review moat 47Quality gap 73

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$25.33

avg listing price — sweet spot $15–$100

Price range

Incredible$17.18–$42.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$346K

$346K/yr · 186K searches

Growth

Good+24.1%

90-day search growth — must beat 0% to launch

Review moat

Okay1,831.57

avg incumbent reviews — the moat a new listing must climb

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Open market

0%

  • Six Star87%
  • TruHeight13%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$52K30%$104K45%$156K60%$208K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.
6K4KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall33%

“Taste great in smoothies”

Nutritional Content15%

“Great Protein Powder”

Flavor10%

“Flavor is REALLY strong”

Value For Money9%

“Very affordable”

Solubility3%

“It mixes well”

Quality-Overall3%

“Great powder”

Sweetness2%

“The chocolate flavor is rich without being overly sweet”

Blend/Ratio2%

“Tastes good for the price blends well”

Texture/Consistency-Overall1%

“it has good consistency”

Ease Of Use1%

“This product is a convenient addition to our every day morning routine”

What buyers complain about

Taste-Overall28%

“Chalky taste”

Flavor9%

“Flavor is not good”

Value For Money7%

“Not worth it”

Nutritional Content5%

“Calories are a bit high”

Sweetness3%

“Its a little bit on the sweeter side”

Solubility3%

“DOES NOT MIX WELL”

Smell3%

“Smells pretty gross”

Size-Overall3%

“not only is the size of the container smaller”

Quality-Overall2%

“What in hell happened with the Quality of this product”

Advertised Vs Actual Product2%

“feel a little deceived”