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trubar protein bars cookie dough

Skip it38/100

a concentrated shelf (top 5 take 100% of clicks) — trubar protein bars cookie dough doesn't clear our bar today.

Market/yr

$63K

Growth (1y)

+201.5%

Products

5

Brands

2

was 2 a year ago

Sellers

549

Price range

$2.27–$34.01

Returns

0.0%

Rating

4.5★

38/100

Skip it

Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
3
×0.30
Growth
77
×0.30
Competition
0
×0.20
Quality gap
42
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 58 weeks — +201.5% year over year.
944472Spike '25Spike '26Jun '25Aug '25Oct '25Dec '25Feb '26Apr '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.0×

Competition

91%TRUBAR
  • TRUBAR91%
  • TRUWOMEN9%

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack. 2 brands and 549 sellers compete here.

Brands

2 flat

was 2 a year ago

Sellers

549

Top 5 brand share

100%

Product shelf

All 5 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“delicious with a cup of coffee”

Nutritional Content18%

“a decent amount of protein”

Flavor11%

“love the fun flavors”

Health Benefits-Overall3%

“Healthy snack”

Vegan/Organic3%

“Satisfying Vegan Protein Bar”

Sweetness3%

“So good and dont spike sugars”

Quality-Overall2%

“Excellent product”

Texture/Consistency-Overall2%

“It has a great texture”

Ease Of Chewing/Swallowing2%

“Bars are delicious and chewy”

Ingredients-Overall1%

“Quality bars, clean ingredients, consistent product”

What buyers complain about

Taste-Overall10%

“Taste awful”

Value For Money8%

“Pretty expensive”

Nutritional Content8%

“Not worth the calories”

Flavor7%

“All three flavors taste like synthetic chemicals”

Sweetness5%

“too much added sugar”

Texture/Consistency-Overall4%

“Texture is different”

Artificial Sweeteners4%

“While most healthy desserts are filled with artificial or zero calorie sweeteners TRUBAR using only clean ingredients”

Ease Of Chewing/Swallowing3%

“Too Chewy For Me”

Storage Temperature2%

“not when they melt”

Quality-Overall1%

“Poor quality”

Top return reasons

  • Comfort-Overall18%
  • Value For Money18%
  • Flavor18%
  • Ingredients-Overall9%
  • Stale/Rotten/Spoiled9%
  • Storage Temperature9%
  • Taste-Overall9%
  • Ease Of Chewing/Swallowing5%
  • Hard Feel5%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.