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trubar protein bars

Launch it64/100

trubar protein bars clears our launch bar: a $2.3M/yr market growing +182.8% with returns at 0.0%.

Market/yr

$2.3M

Growth (1y)

+182.8%

Products

21

Brands

3

was 3 a year ago

Sellers

589

Price range

$2.24–$37.74

Returns

0.0%

Rating

4.4★

64/100

Launch it

Scored 64/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
51
×0.30
Growth
75
×0.30
Competition
56
×0.20
Quality gap
50
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 103 weeks — +182.8% year over year.
33K16KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jun · busiest ÷ quietest = 2.5×

Competition

84%TRUBAR
  • TRUBAR84%
  • TRUWOMEN13%
  • Alani Nu3%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 3 brands and 589 sellers compete here.

Brands

3 flat

was 3 a year ago

Sellers

589

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 21 tracked products in this niche.

TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT

TRUBAR Vegan Protein Bar Variety Pack Assorted Flavors Peanut Butter Macchiato Cookie Dough Gluten Free Vegan Protein Snacks 12G Plant-Based Protein High Fiber Healthy Protein Bars 12 CT

TRUBAR

$30.054.6★319 reviews

TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars

TRUBAR Vegan Protein Bars 12 Count Founder Favorites Variety Pack (2 Each OOCD DAD SFPB PBJ SSGC & CoCo) Gluten Free Plant Based Dairy Free High Fiber Healthy On-the-Go Snack Bars

TRUBAR

$37.744.3★65 reviews

TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct

TRUBAR Vegan Protein Bar Cocoa For Coconuts Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 12G Fiber 23G Carb On the Go Snack Bars 12ct

TRUBAR

$29.604.8★134 reviews

TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT

TRUBAR Vegan Protein Bar Oh Oh Cookie Dough Gluten Free Plant Based Protein Dairy Free Non GMO Soy Free No Sugar Alcohols 12G Protein 13G Fiber Healthy on the Go Snack Bars 12 CT

TRUBAR

$25.194.3★806 reviews

TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct

TRUBAR Vegan Protein Bar Cocoa For Coconuts and Cookies and Creamy 16 ct

TRUBAR

$29.384.7★76 reviews

TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count

TRUBAR Vegan Protein Bars Chocolate Covered Cravings Variety Pack Peanut Butter Cookies & Cream & Cookie Dough Gluten Free Plant Based High Fiber Dairy Free On the Go Healthy Snacks 12 Count

TRUBAR

$29.564.6★115 reviews

TRUBAR Vegan Protein Bar Get In My Belly Pb & Jelly Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT

TRUBAR Vegan Protein Bar Get In My Belly Pb & Jelly Gluten Free Plant Based High Fiber Dairy Free Low Fat Non GMO No Sugar Alcohols 12G Lean Protein 13G Fiber Healthy Snack Bars 12 CT

TRUBAR

$29.044.3★714 reviews

TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count

TRUBAR Kids Protein Bars Snack Pack Variety Box Plant Based Protein Gluten Free School-Friendly Snacks for Lunchboxes Tree Nut and Peanut Free Low Sugar Healthy On the Go Snack Bars 15 Count

TRUBAR

$29.594.3★77 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“Delicious Bars”

Nutritional Content17%

“Gluten free”

Flavor12%

“Best flavor”

Vegan/Organic4%

“So good and vegan”

Quality-Overall3%

“The Variety was great”

Sweetness3%

“The cookies and creamy flavor is sweet”

Texture/Consistency-Overall2%

“with good consistency”

Health Benefits-Overall2%

“Healthy and good'tasting”

Ingredients-Overall2%

“Great ingredients”

Value For Money2%

“Good value for money”

What buyers complain about

Taste-Overall8%

“Not tasty”

Value For Money8%

“overpriced”

Nutritional Content5%

“low on the protein”

Texture/Consistency-Overall5%

“the texture was pretty awful”

Sweetness4%

“too sweet”

Flavor4%

“Inconsistent flavor”

Hard Feel3%

“Hard as a rock”

Ease Of Chewing/Swallowing2%

“These bars are *VERY* chewy”

Artificial Sweeteners2%

“Just gooey artificially sweetened garbage”

Stale/Rotten/Spoiled2%

“are covered in mold”

Top return reasons

  • Taste-Overall35%
  • Stale/Rotten/Spoiled12%
  • Smell10%
  • Value For Money8%
  • Flavor8%
  • Storage Temperature4%
  • Comfort-Overall3%
  • Burnt/Roasted/Overbaked3%
  • Contamination3%
  • Hard Feel2%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.